How to apply for a well-known trademark

The supporting documents required to apply for a well-known trademark are:

1. The sales volume and sales area of ??the goods using the trademark in China ;

2. The main economic indicators (annual output, sales, profits, market share, etc.) of the goods using the trademark in the past three years and their ranking in the same industry in China;

3. Sales volume and sales area of ??goods using the trademark in foreign countries (regions);

4. Advertising status of the trademark;

5. The earliest date of the trademark The time of use and continuous use;

6. The registration status of the trademark in China and foreign countries (regions); 7. Other documents proving the trademark is well-known.

Well-known trademark recognition is a case-by-case determination, and the main administrative channels are as follows:

By applying for recognition in dispute cases involving the cancellation of registered trademarks, the recognition agency: Trademark Review and Adjudication Board,

Identification will be made through trademark opposition cases, the identification agency is: the State Trademark Office

It will be identified through trademark management cases, the identification agency is: the State Trademark Office, and the time will be about one year

It can be determined through courts through litigation cases. People's courts above the intermediate level and individual grassroots courts can also determine.

There are four ways to declare and recognize well-known trademarks. Enterprises can decide which form to use according to their own needs.

If an enterprise is not clear about the declaration and certification procedures, it can entrust an agency to carry out the process. Nowadays, there are many agencies that specialize in administrative methods, and there are also many law firms that specialize in judicial methods.

A well-known trademark refers to a trademark that is widely known to the relevant public in China and enjoys a high reputation. Many companies are interested in well-known trademarks. Well-known trademarks are rare in my country. They can greatly increase public visibility and enhance the brand effect of products. But how to apply for a well-known trademark?

The application for well-known trademarks was previously based on the "Interim Provisions on the Recognition and Management of Well-known Trademarks" issued on August 14, 1996. This provision has been adopted by the "Recognition and Protection of Well-known Trademarks" issued on April 17, 2003 Regulations" (hereinafter referred to as the new regulations).

Studying the new regulations, we can see that there are currently four main ways to apply for recognition of well-known trademarks:

1. Recognition by the Trademark Office of the State Administration for Industry and Commerce through trademark opposition cases

Article 4, paragraph 1, of the new regulations: “If a party believes that another person’s trademark that has been preliminarily reviewed and announced violates the provisions of Article 13 of the Trademark Law, he or she may file an objection with the Trademark Office in accordance with the provisions of the Trademark Law and its Implementing Regulations. And submit relevant materials proving that the trademark is well-known.”

Trademark opposition occurs when the party concerned believes that the trademark violates the provisions of the Trademark Law and files a complaint with the Trademark Office during the announcement period after the preliminary examination and approval, but before it is registered. Raise an objection that the trademark should not be registered. Anyone can give this opinion.

The scope of protection of a well-known trademark is much wider than that of a general registered trademark. Some people can consider themselves to be well-known trademarks and expand the scope of protection of their trademarks. Then they can use the name of the well-known trademark holder to If you file an objection, the Trademark Office will review it based on certain standards. If it meets the standards for a well-known trademark, the Trademark Office can determine that you are a well-known trademark.

If you need to apply for recognition of a well-known trademark, you must submit relevant materials through the local industrial and commercial administration bureau of the province, autonomous region, or municipality directly under the Central Government (hereinafter referred to as the provincial industrial and commercial bureau). The provincial industrial and commercial bureau will go through preliminary review and sign The application materials related to the opinions shall be submitted to the Trademark Office of the State Administration for Industry and Commerce in a timely manner by mail. Finally, the Trademark Office of the State Administration for Industry and Commerce shall determine whether the trademark is well-known.

When a dispute arises during the trademark registration process, if the relevant parties believe that their trademark constitutes a well-known trademark, they may also request the Trademark Office to determine that their trademark is well-known. At this time, they must submit evidence that their trademark constitutes a well-known trademark.

2. The trademark dispute case is determined by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce

Article 4, paragraph 2, of the new regulations: “The party believes that a trademark that has been registered by others violates Article 10 of the Trademark Law Article 3: In accordance with the provisions of the Trademark Law and its Implementing Regulations, the applicant may apply to the Trademark Review and Adjudication Board for a ruling to cancel the registered trademark, and submit relevant materials proving that the trademark is well-known.

”

Trademark disputes and objections are different. Objections to an unregistered trademark are objections, and objections to registered trademarks are disputes. Both disputes and objections have a time limit. Restricted.

The reason for applying for well-known trademark recognition in trademark disputes and trademark objections is the same.

Disputes arise during the trademark review process in accordance with the provisions of the Trademark Law and Regulations. If the relevant party believes that its trademark constitutes a well-known trademark, it may request the Trademark Review and Adjudication Board to identify a well-known trademark. At this time, the relevant party shall submit evidence that its trademark constitutes a well-known trademark in accordance with the law.

3. Management cases shall be determined by the Trademark Office of the State Administration for Industry and Commerce

Article 5 of the new regulations: “In the course of trademark management, if the party believes that the trademark used by others falls under the circumstances specified in Article 13 of the Trademark Law, the party requests protection of the trademark. If the trademark is well-known, you may submit a written request to ban the use of the trademark to the industrial and commercial administration department at or above the city (prefecture, state) level where the case occurs, and submit relevant materials proving that the trademark is well-known. At the same time, a copy shall be submitted to the provincial industrial and commercial administration department where it is located. "Finally, it was recognized by the Trademark Office of the State Administration for Industry and Commerce.

Trademark management is mainly reflected in the administrative management of trademark infringement. There are many forms of trademark infringement, some are blatant, that is, directly using the trademark of a famous brand, which constitutes infringement. There is no problem; some are called skirting around, imitating famous brand trademarks, and intentionally confusing consumers. Whether this behavior constitutes infringement requires detailed analysis. If it is a well-known trademark, then its scope of protection is much wider than for ordinary trademarks. If it does not constitute infringement, it may constitute infringement of a well-known trademark, so whether it is a well-known trademark is very important. Now there is a way to claim that it is a well-known trademark during the investigation of the case.

4. Judicial recognition

Previously, well-known trademarks were reviewed and recognized by the Trademark Office of the State Administration for Industry and Commerce and the Trademark Review and Adjudication Board. The "Interpretation of the Supreme Court on Several Issues Concerning the Application of Law in the Trial of Civil Trademark Dispute Cases" issued in 2002 stipulates that, “When hearing trademark dispute cases, the court may, based on the request of the parties and the specific circumstances of the case, determine whether the registered trademark involved is well-known in accordance with the law. "Thus giving the court the function of examining or identifying well-known trademarks.

The specific provisions for the court to identify well-known trademarks are mainly reflected in two judicial interpretations promulgated by the Supreme Court: First, it came into effect on July 24, 2001 "Interpretations of the Supreme Court on Several Issues concerning the Application of Law in the Trial of Civil Disputes Involving Computer Network Domain Names"; Article 6: "When hearing a domain name dispute case, the court may, based on the request of the parties and the specific circumstances of the case, determine whether the registered trademark involved is well-known in accordance with the law. Make a determination. "The second is the "Interpretation of the Supreme Court on Several Issues Concerning the Application of Law in the Trial of Civil Trademark Dispute Cases" that came into effect on October 16, 2002. Article 22: "In hearing trademark dispute cases, the court shall, based on the requests of the parties and the case, Depending on the specific circumstances, whether the registered trademark involved may be well-known can be determined in accordance with the law. ”

However, due to the relatively large number of frauds in judicial identification, the Supreme People’s Court has asked the lower courts to carefully hear such cases. It is now more difficult to identify China’s well-known trademarks through judicial identification. More importantly, , many local governments do not reward well-known trademarks recognized by the judiciary.

Our government is increasingly aware of the importance of intellectual property rights and protects relevant intellectual property rights from a strategic perspective. "Well-known trademarks" are. Trademark protection is an important part of intellectual property strategy.

"Well-known trademark" is not only an honor, but also a system of trademark protection. "Well-known trademark" is generally recognized internationally and is adopted by governments of all countries. Provide special protection for "well-known trademarks". The connotation of "well-known trademarks" is not only covered by a certificate. Some local governments in my country will give great material rewards to "well-known trademarks", and the state has formulated special regulations. The law strengthens the protection of "well-known trademarks". The scope of protection of "well-known trademarks" is much wider than that of ordinary registered trademarks, and the scope of protection also extends to other categories of goods. For consumers, "well-known trademarks" are more important. It is easy to be widely recognized, and the degree of recognition is quite high. "Well-known trademarks" will become consumers' high evaluation of the company's comprehensive strength, product quality and corporate reputation.

How to identify well-known trademarks

"Well-known trademarks" are also the highest honor in the trademark field. Currently, there are millions of trademarks in the country, but only a few hundred are recognized as "well-known trademarks" , truly one in a million. No trademark can expect to be recognized as a "well-known trademark". "Well-known trademark" has very strict requirements, and its application is very difficult.

In the past, applications for "well-known trademarks" in my country have been made directly to the State Administration for Industry and Commerce (Trademark Office). There were no clear identification standards and specific application procedures, and there was no fixed identification method. Nearly a hundred are approved every year, and sometimes not even one is approved in a year, and there is no fixed procedure. After the promulgation of the "Regulations on the Recognition and Protection of Well-known Trademarks" in 2003, the channels and methods for applying for "well-known trademarks" have completely changed.

According to the provisions of Articles 4 and 5 of the "Provisions on the Recognition and Protection of Well-known Trademarks", there are now four ways to apply for a "well-known trademark":

1. Determination in opposition

Trademark opposition refers to a trademark that has been initially reviewed by the Trademark Office. Before obtaining a registered trademark certificate, the Trademark Office first announces it. During the announcement period, anyone can file an objection with reasonable reasons. . If during the process of filing an objection, you point out that the trademark may constitute an infringement of your own trademark, and at the same time apply for recognition as a well-known trademark.

2. Determination in trademark disputes

Trademark disputes refer to trademarks that have been registered. Due to some legal reasons, others think that they have infringed on their own trademarks and file a complaint with the Trademark Office. Propose to cancel the registered trademark. During the process of filing for revocation, you can also apply to recognize your trademark as a well-known trademark.

3. Determine in trademark management

If a trademark is counterfeited, it will reflect that the trademark is best-selling. It is precisely based on this point that when the local industrial and commercial bureau finds that there are many counterfeits of this trademark during the anti-counterfeiting process, it can recognize the trademark as a well-known trademark based on the application of the party concerned.

Article 4: Court determination

According to Article 22 of the "Interpretations of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Trademark Civil Disputes": "The People's Court shall not In dispute cases, based on the request of the parties and the specific circumstances of the case, a determination can be made according to law whether the registered trademark involved is well-known. ”

Analysis of application methods/approaches

1. In the case of trademarks. Application under opposition

Application authority: National Trademark Office

Prerequisite: There must be a trademark that is identical or similar to the trademark to be applied for as a "well-known trademark" and is in the announcement period.

The difficulty lies in the fact that during the announcement period, the trademark can be used as the object of opposition and it meets the requirements for application for "well-known trademark" opposition (i.e., the target trademark). This probability is very small. If you apply specifically, there are two hurdles: 1. This is relatively difficult, and it is very likely to be rejected directly, and you will not be able to enter the announcement period. 2. Even if you can enter the announcement period, the process will take more than a year from application to announcement.

Advantages: It is relatively direct, with few intermediate links. You can apply directly to the Trademark Office and get approval quickly, and the upfront cost is relatively low.

Disadvantages: It is difficult to find the target trademark. Even if it is found, if it enters the opposition stage, the other party will fight hard and the opposition time will become unpredictable. Reapplying for a qualified target trademark is not easy to operate, takes a long time, and there are many unknown factors that cannot be grasped.

Among the well-known trademarks announced on June 23, 2005, 5 "well-known trademarks" were approved through trademark opposition.

2. Apply in a trademark dispute

Application authority: State Trademark Office

Prerequisite: There must be a trademark that is identical or similar to the well-known trademark to be applied for registered trademark and within the five-year dispute period.

The difficulty: Same as above, the target trademark is more difficult to find. If the re-application time is longer than the first way, it will take at least more than two years before it is possible to submit a "well-known trademark" application.

Advantages: Same as the first method.

Disadvantages: Same as the first method.

At least a dozen trademarks have been identified through this method in the past, but no “well-known trademarks” applied for through this method have been found in recent announcements.

3. Apply in trademark management

Application agencies: two-level local industrial and commercial bureaus, and the National Trademark Office

Advantages: Compared with the above two options, this option The best, there is no need to search for target trademarks, it is not specifically targeted at any person or unit, and it will not cause disputes with third parties; it does not need to rely on any existing announcements or registered trademarks; it is completely under your control, your own control, your own design plan, and your time Relatively short.

Disadvantages: There are many agencies involved and many intermediate links. It requires good planning and coordination and cooperation in operation, and the cost will be relatively large.

Of the 64 "well-known trademarks" announced on June 23, 2005, 59 were identified in this way. This method is now the main way to apply.

4. Court determination

The court's decision recognizes well-known trademarks. Although the relevant judicial interpretations of the court have been issued for several years, there are not many well-known trademarks recognized by the court.

Application authority: Court

The problem: The court determines well-known trademarks in different ways than the Industrial and Commercial Administration. This is another identification system. Well-known trademarks recognized by the court do not need to go to the national industrial and commercial department for re-identification or obtain a certificate. The court determined that a well-known trademark can only be recognized in litigation cases.

In summary: Take the third approach: apply for a "well-known trademark" through trademark management.

Chinese Famous Brands

1. Use four arrow patterns symbolizing economic development indicators to form the Chinese character "name" for "Chinese Famous Brand" and the "pin" for "Evaluation of Famous Brands" The word "Evaluating Chinese Famous Brands" concisely, vividly and intuitively expresses the evaluation purpose of "evaluating Chinese famous brands" to drive technological innovation of enterprises, enhance the international competitiveness of enterprises, and promote China's economic development.

2. The four arrows are still the four upward rising numbers "1", vividly, vividly and richly symbolizing the four first quality standards for Chinese famous brand evaluation; the four major evaluation indicators ; Four core concepts and four evaluation principles of "scientific, fair, open and impartial".

3. The five-pointed stars, one large, four small and five small, in the logo symbolize the emergence of "Chinese famous brands" in the new century, and drive Chinese enterprises to continuously innovate and strive to create famous brands. The five five-pointed stars are exactly in line with the concept of "five-star". While expressing quality, they also imply that the promotion of China's famous brand strategy will surely drive the development of China's economy

Four or four arrows are still “Best” and the initial “B” in the English “Business” abbreviation intuitively represent the character attributes and business characteristics of Chinese famous brands.

5. The overall shape adopts a stamp style with Chinese characteristics, which intuitively expresses the seriousness and authority of China's famous brand certification.

6. In terms of color, red and blue are the main color blocks. Red represents the characteristics of socialism: symbolizing enthusiasm, solemnity and glory. The broad and far-reaching blue represents the cloisonne tone of "CHINA" porcelain: it not only symbolizes China's national characteristics, but also symbolizes the trend of world and international market integration, and symbolizes that China's famous brands are growing steadily with the development of China's economy. to the world and the glorious 21st century.

China's well-known trademarks

1. China's well-known trademarks (famous trademarks of China) refer to: recognized by the competent authorities (Trademark Office of the State Administration for Industry and Commerce, the Trademark Review and Adjudication Board or the People's Court) A trademark that is a "well-known trademark".

The meaning is based on the "Regulations on the Recognition and Protection of Well-known Trademarks" promulgated by the State Administration for Industry and Commerce on April 17, 2003. It can be summarized as: a well-known trademark refers to a well-known trademark that is widely known to the relevant public in China and enjoys a high reputation. Reputation trademark.

As for what is "relevant public", the "Regulations on the Recognition and Protection of Well-known Trademarks" stipulates that: the relevant public includes consumers related to a certain type of goods or services marked by the use of trademarks, and the production of the aforementioned goods Or other operators providing services, as well as sellers and related personnel involved in distribution channels.

As for what is meant by "widely known" and "enjoying a high reputation", the "Provisions on the Recognition and Protection of Well-Known Trademarks" do not clearly define it.

2. China’s well-known trademarks receive special protection according to law that is superior to ordinary registered trademarks.

Well-known trademarks not only have the distinguishing effect of general trademarks, but also have strong competitiveness. They are well-known and have a wide range of influence. They have been well-known and trusted by consumers and operators, and have relevant commercial value. These characteristics make it a frequent target of infringement. In order to prevent and reduce the occurrence of such infringements, the Paris Convention for the Protection of Industrial Property and the Agreement on Trade-Related Aspects of Intellectual Property Rights have made effective and specific provisions on the special protection of well-known trademarks.

Article 6-2, paragraph 1, of the Paris Convention for the Protection of Industrial Property stipulates that if a trademark constitutes a trademark that is deemed by the competent authority of the country of registration or user to belong to a person who enjoys the protection of this Convention, the use of the trademark shall If the counterfeiting, imitation or translation of a trademark that is already well-known in the country on the same or similar goods is likely to cause confusion, the member states of this Union shall refuse or cancel the registration in accordance with the authority permitted by their domestic laws or at the request of the relevant parties, and shall Prohibited use, these provisions also apply to trademarks whose main part is a counterfeit or imitation of another well-known trademark that is likely to cause confusion. Article 16, paragraph 3, of the Agreement on Trade-Related Aspects of Intellectual Property Rights of the World Trade Organization stipulates that Article 6-2 of the 1967 Paris Convention applies in principle to goods or services that are not similar to the goods or services indicated by a registered trademark. As long as the trademark is used on dissimilar goods or services, it will imply that there is some connection between the goods or services and the owner of the registered trademark, which may damage the interests of the owner of the registered trademark. Our country is a member of the "Paris Convention for the Protection of Industrial Property" and has joined the World Trade Organization. It implements the provisions of the "Paris Convention for the Protection of Industrial Property" and the "Trade-Related Aspects of Intellectual Property Rights" and protects member countries registered or unregistered in our country. Well-known trademarks are our country’s duty.

In order to effectively protect the interests of well-known trademark rights holders, in accordance with the provisions of the Agreement on Trade-Related Aspects of Intellectual Property Rights and the Paris Convention for the Protection of Industrial Property, combined with my country’s actual practices, the Trademark Law In this revision, protection for well-known trademarks was added.

Article 2 of the "Interpretations of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Civil Trademark Dispute Cases" stipulates: "In accordance with the provisions of Article 13, Paragraph 1 of the Trademark Law, copying, imitating, or translating others' trademarks that have not been If a well-known trademark registered in China or its main part is used as a trademark on the same or similar goods, which is likely to cause confusion, the person shall bear civil legal liability for stopping the infringement.”

Application for recognition of well-known trademarks:< /p>

The recognition of well-known trademarks in China includes judicial recognition and administrative recognition. Judicial recognition is recognized by the People’s Court at or above the intermediate level in each province. Administrative recognition refers to the trademark case passed by the Trademark Office of the State Administration for Industry and Commerce or the Trademark Review and Adjudication Board. Objection, defense, dispute and other cases are incidentally recognized as a well-known trademark in China. The legal effect of the two determinations should be the same.

What are national inspection-free products?

The product quality is long-term and stable. The company has a complete quality assurance system, a high market share, and the economic benefits rank among the top in the industry. The product standards meet or are stricter than the national standards, and the products have passed the provincial quality certification or above. The technical supervision department has passed more than three consecutive supervision and inspections, and the products comply with relevant national laws and regulations and national industrial policies.

Conditions for product inspection exemption

(1) Product quality is long-term and stable, and the company has a complete quality assurance system;

(2) Product market share and economic benefits Ranking among the top in the industry;

(3) Product standards meet or are stricter than national standards and industry standards;

(4) Products have been continuously approved by quality and technical supervision departments at or above the provincial level All products that have undergone three or more (including three) supervisory inspections are qualified;

(5) Products comply with relevant national laws and regulations and national industrial policies.

In addition, the General Administration of Quality Supervision, Inspection and Quarantine sets the minimum annual production scale for specific products.

Procedure for Approval of Products Exempted from Inspection

(1) Enterprises that meet the requirements for exempted products may voluntarily apply for product inspection exemption, fill in the product inspection exemption application form, truthfully provide valid certification materials, and submit The provincial quality and technical supervision department where the enterprise is located.

(2) The provincial quality and technical supervision department is responsible for accepting enterprise applications, conducting a written review of the application materials, signing the review opinions, and submitting them to the General Administration of Quality Supervision, Inspection and Quarantine.

(3) The General Administration of Quality Supervision, Inspection and Quarantine will review and approve the inspection-free products after soliciting opinions from relevant social parties, issue inspection-free certificates to applicants that meet the prescribed conditions, and announce them to the public.

(4) Enterprises that have obtained inspection exemption certificates may voluntarily use the prescribed inspection exemption marks on their products or their packaging during the exemption period. The inspection exemption mark used shall indicate the time and validity period of the inspection exemption.

The exemption is valid for three years. If the product needs to continue to be exempted from inspection after the inspection exemption expires, the enterprise should re-apply.

What is the difference between the protection of well-known trademarks and the protection of ordinary trademarks

Generally speaking, "Chinese famous brand products" must have trademarks with high market visibility. Similarly, the carrier of well-known trademarks - Products must be of excellent quality and have competitive advantages. Some products, such as Ordos brand cashmere sweaters, are both Chinese famous brand products and have the title of Chinese Well-known Trademark. These two honors also have mutual reference value in the process of mutual recognition.

However, there are obvious differences between China's famous brand products and well-known trademarks in many aspects:

1. The legal basis and enforcement departments of the two are different. The recognition of well-known trademarks in China is based on the "Trademark Law of the People's Republic of China" and the "Trademark Law Implementation Rules" formulated in accordance with this law and the State Administration for Industry and Commerce Order No. 5 "Regulations on the Recognition and Protection of Well-known Trademarks". Enterprises A well-known trademark must apply to the Trademark Office of the Industrial and Commercial Administration Department of the State Council. After being recognized, it will be a well-known trademark and enjoy all the rights of a well-known trademark. The evaluation of China's famous brand products is based on the "Law of the People's Republic of China and the Quality of Domestic Products" and the "Quality Promotion Outline" formulated by the State Council and Order No. 12 of the General Administration of Quality Supervision, Inspection and Quarantine "Measures for the Administration of China's Famous Brand Products", the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China Authorize the China Famous Brand Strategy Promotion Committee to uniformly organize and implement the evaluation work of China's famous brand products.

2. The two have different connotations. Well-known trademarks refer to trademarks that are widely known to the relevant public in China and enjoy a high reputation. Chinese famous brand products refer to products whose physical quality has reached the advanced level of similar international products, is in a leading position among similar domestic products, has market share and popularity at the forefront of the industry, has high user satisfaction, and has strong market competitiveness. It can be seen from this that the connotation of a well-known trademark is a trademark, while the connotation of a famous brand product is a specific product.

3. The objects of the two are different. The recognition objects of well-known trademarks include both registered trademarks of domestic enterprises and trademarks registered in China by foreign enterprises. The evaluation of famous brand products is limited to products of Chinese enterprises, and applications for products using foreign (overseas) trademarks will not be accepted.

4. The evaluation mechanisms of the two are different. According to the newly issued "Measures for the Recognition and Review of Well-known Trademarks" issued by the State Administration for Industry and Commerce, well-known trademarks will transform from an honor for enterprises into a means of legal protection, and will no longer be subject to batch evaluation and recognition organized by the state. The introduction of this new regulation means that the history of batch assessment of well-known trademarks is a thing of the past. The "Measures for the Administration of Chinese Famous Brand Products" stipulates that the evaluation of Chinese famous brand products shall be conducted once a year, and the China Famous Brand Strategy Promotion Committee shall publish a product catalog for the evaluation of Chinese famous brand products every year. Applications for products that are not in the evaluation catalog for that year will not be accepted.

5. The identification conditions of the two are different. The components of a well-known trademark are: relevant materials about the trademark’s registration history and scope of use; relevant materials about the trademark’s publicity and promotional activities, geographical scope, types of publicity media, and the amount of advertising; the trademark’s popularity in China or Past record materials of being protected as a well-known trademark in other countries or regions; relevant materials such as the output, sales volume, sales revenue, profits and taxes, and sales area range of the goods using the trademark in the past three years. The evaluation of China's famous brand products focuses on: physical quality level; market share, export exchange rate, brand awareness, annual sales, realized profits and taxes, industrial cost and expense profit rate, total asset contribution rate; the company's production technical conditions and technical equipment , technological innovation, product development capabilities; the standard level of product implementation; the company's measurement and testing system, measurement assurance capabilities, quality management system; the company's after-sales service system and customer satisfaction and other indicators must be at the forefront of the entire industry.

6. The consequences of the two identifications are different. After a well-known trademark is confirmed, it can receive greater protection than an ordinary trademark. Recognition of a well-known trademark is a legal protection method for resolving trademark infringement disputes. It adopts the principles of "case-by-case identification" and passive protection.

If a product that has obtained a well-known trademark encounters an infringement dispute, the well-known trademark can be submitted to the Trademark Office for arbitration as a protected record. According to the provisions of the "Measures for the Recognition and Review of Well-known Trademarks", apart from infringement disputes, well-known trademarks have no meaning to the enterprise. The evaluation of China's famous brand products is mainly to grant an honor to enterprises and is part of the national award mechanism