With the rapid development of Internet technology in China in recent years, leading the trend of the times, the Internet economy has also risen rapidly. In recent years, short video and live broadcast, a new industry, have made rapid progress, and at the same time, some new occupations have been born. Especially, the popularity of a group of anchors with cargo represented by Li Jiaqi and Victoria has soared rapidly, and the new profession of anchors with cargo has also attracted much attention. Now many anchors with goods will appear on some online media, which shows that this new career has become the choice of some people. Li Jiaqi is a popular host. After he became popular, he had many fans and was very popular. Now, he is called? Brother huo? . However, due to its high popularity, the so-called tree attracts the wind. Recently, some bold people used Li Jiaqi's name? Touch porcelain? Doing some illegal speculation to make money forced Li Jiaqi to sue it, and finally Li Jiaqi was sentenced to 1.6 million. Without permission, Bi and Lu registered the American wrist e-commerce company and a company called? Qijia? Film and television culture development company, using these two companies, produced and sold products in the name of Li Jiaqi without authorization. Li Jiaqi Ye Zhi? Li Jiaqi's personal portrait is printed on the outer packaging, misleading consumers to buy these products and making illegal profits. In early March, 2020, Li Jiaqi chose to protect its rights and interests through legal means, that is, the above two companies sued the court and applied for compensation of 6.5438+0.06 million yuan. On September 8, the case was decided by Xiaoshan District People's Court in Hangzhou, demanding that the defendant stop the infringement, apologize and compensate the economic loss of 6.5438+0.6 million yuan. It can be seen that the illegal acts of these two companies have finally been severely punished by law, and they are also warning some people not to make illegal profit-making behaviors that undermine the rules of market competition in order to show off the image of others, otherwise they will be severely punished by law. The efforts of others are not smooth all the way, nor are they accumulated in a day or two. Therefore, don't use other people's fame to do some extortion, which will not only be punished by law, but also be despised by people. Li Jiaqi's success was not smooth sailing. Behind it, it took a lot of hardships and efforts, as well as a lot of sad history, to achieve such achievements today. The early live broadcast in Li Jiaqi was not popular enough, and the goods were not sold well, so it was difficult to see improvement in the fierce industry competition. I once thought about giving up, but I was accidentally exposed and recommended, which boosted my confidence and finally persisted. With a certain popularity, Li Jiaqi is constantly improving itself. Through continuous efforts, he became a high-profile anchor, and achieved great success and personal commercial value.