To open a store on JD.com, you must have a trademark. To open a store on JD.com, you must have a trademark. Entrepreneurs entering JD.com Commercial Street must submit relevant trademark certificates such as trademark registration certificate, trademark acceptance notice, and trademark use license. Merchants who want to open a store need to prepare these materials in advance before they can apply to open a store.

1. Is it necessary to have a trademark to open a store on JD.com?

To open a store on JD.com, you must have a trademark.

We know that a trademark is required to open a store on JD.com. Entrepreneurs entering JD Commercial Street must submit relevant trademark certificates such as trademark registration certificate, trademark acceptance notice, and trademark use license. Merchants who want to open a store need to prepare these materials in advance before they can apply to open a store.

2. What are JD.com’s self-operated promotion methods?

1. Jingdong Express

It is an online marketing for POP merchants, providing merchants with a one-stop online marketing solution. JD Express's online marketing and distribution channels include: on-site promotion, alliance promotion, and email promotion.

Through multi-channel combination distribution, marketing activities can achieve three-dimensional and all-round promotion effects. JD Express's online marketing is based on JD's big data platform and is user-oriented to achieve precise advertising and improve merchant conversion rates.

2. Jingdong Direct Investment

It is a marketing product of the cooperation between Beijing Zhuntong platform and Tencent’s “Guangdiantong” platform. It relies on Tencent’s massive traffic to provide real-time bidding advertising services. JD.com’s direct investment display and exposure are based on real-time advertising bidding and are charged per click.

With leading consumer behavior analysis technology, we help sellers accurately and carefully target shopping groups, and advertising information directly reaches the target user group.

3. Jingtiaoke

Consumers click on your promotional products and pay the service fee according to the commission ratio set by the merchant after the order is completed.

The orders you see on the JingPiaoKe backend are orders that have been completed by consumers, so they will charge corresponding fees.

4. Jingxuan Booth

It is Jingdong’s best marketing and promotion booth. It brings together brands, exposes a large number of brands, and allows users to quickly notice you! Whether it is brand promotion or event promotion , are all simple.

These promotion methods require fees, so merchants need to know the specific charging model in order to promote better.