Michelle Queen and Michelle Ice City are not the same family, but their names are very similar.

Mixue Queen and Mixue Bingcheng are both milk tea chain franchises and belong to the same industry; the product pricing, product types, product tastes, and consumer groups of the two brands are similar. Mixue Queen has not been around for long, while Mixue Ice City is an old domestic brand that has been deeply involved in the market for more than 20 years. It ranks among the top 10 in the milk tea industry and is the largest domestic supplier in the ice cream and tea industry chain. business.

About Mixue Bingcheng:

Due to the layout of thousands of stores, Mixue Bingcheng Company has built a complete supply system and cold chain logistics, and has established a strong presence in many franchises. The company is also a company that has obtained a well-known domestic trademark. With more than 200 varieties, the menu can be constantly updated with price lists according to the four seasons.

After 20 years of refinement, the Mixue Bingcheng formula has been eliminated round after round. Almost every year or every season, the original taste must be fine-tuned to continuously guide the changes in public tastes. .

At the same time, the company also takes into account the differences in markets in various regions when advertising. For example, in the Guangdong and Guangxi areas, fruit tea and pure tea series are mainly recommended, while in the north, people’s tastes are more sweet, so various Milk tea is promoted a lot, and event discounts also reflect this.