Whether the profit is low or not depends mainly on individuals, products, delivery and operation strategies. There must be high and low profits.
take this handbag as an example.
the unit price of goods is 399.9 yuan, and the e-commerce platform is Luban, with a total sales volume of 7,+.At the peak period, the daily running water is 1,19,616 yuan, and the weekly running water is as high as 3,755,787 yuan.
while the cost of a single advertisement is about 8-11 yuan, direct selling by manufacturers lowers the cost of goods.
from the wholesale website, we can find that the wholesale price of similar leather brands is in the range of 3-5 yuan. If there is a stable supply channel, the purchase price of a single female bag can be further lowered.
from the DataEye-EDX platform, we can see that the advertising materials of the female bag with a price of 399 yuan are mainly factory direct brand bags, and a large number of video materials shot in the warehouse are put in. That is to say, this bag has a very stable supply channel even if it is not produced and sold by its own factory, and the cost price of a single female bag is relatively low. Even if calculated by the cost price of 5 yuan/bill, the cost of shipping 3, bills a day is about 15, yuan.
It is reported that the current cost of getting customers per advertisement for this handbag is in the range of 8-11 yuan, which means that the daily consumption of advertisements is about 3, yuan based on the daily sales of 3, advertisements.
judging from the middle and high-end positioning of this product for consumers and the choice of SF Logistics with high service quality, the logistics cost and packaging cost are relatively higher than those of ordinary commodities, but the logistics cost of one day can also be controlled at about 5, yuan.