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What is the difference between VI design and graphic design?

1. Different scopes

The field of graphic design is much broader than VI. A set of VI refers to a simple visual identity of an enterprise, while graphic design can be applied to more A wide range of areas, including public service advertisements, posters, shopping mall promotional POP, personal photo processing, posters.

2. Different design plans. The biggest difference between VI and graphic design is that VI pays more attention to the extension of the logo to form an overall, standardized and unified visual effect. Graphic design pays more attention to the development of creativity

Extended information:

Design is a kind of artistry based on commercial environment that is purposefully carried out by individual designers or design groups that is different from art. As a creative activity, design is a kind of work or profession. It is a modeling activity with aesthetic, use and commemorative functions.

Design is based on business and the public, and serves them, thereby generating commercial value and artistic value, which is different from the scope of individual or partial group appreciation of art.

Design is the art of communication, stylization, and problem solving through words and images. Due to the overlap in knowledge and skills, graphic design is often mistaken for visual communication or communication design.

Graphic design produces visual ideas and information by using a variety of methods to create and combine text, symbols, and images. Graphic designers may use font arrangement and layout techniques to achieve the desired effect of product design.