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Is it illegal for unauthorized shops to post Haier Logo?
It's not illegal.

Whether authorization is needed to sell branded products depends on the purchase channel. If there is no power of attorney, you can only use the proof of formal purchase channels (that is, purchase invoices). If the purchase channel is normal, it is not fake and shoddy brand goods, and it does not need the authorization of the brand owner or brand manufacturer. You don't need authorization to sell genuine brand goods.