Nike and Adidas are both good sports brands. It is impossible to compare which one is better and which one is worse.

1. From the perspective of market share, Nike is still the undisputed No. 1 sports brand.

According to data provided by Deutsche Bank in March this year, Nike’s sales in the field of sneakers dropped by 8% year-on-year, but its 55% market share still occupies the leading position; however, adidas gained momentum rapidly, soaring 84% year-on-year. Already has a market share of 11% in North America. Obviously, Nike's position is still unshakable in a short period of time, but Adidas' data is incredibly beautiful and has huge potential.

At the same time, according to the 2017 brand rankings released by Forbes, Nike ranked 16th in the world with a market value of US$29.6 billion, and adidas ranked 75th with a market value of US$7.9 billion. NIKE is far ahead of Adidas.

2. Nike sneakers are highly priced, but consumers prefer Adidas.

Among the top 10 most purchased shoes, adidas has 6 votes. Among the top 5 models, there is only one pair of Air Jordan XII, and the rest are all adidas. So judging from the popularity of the consumer market, Adidas is higher than NIKE.

3. Technology comparison between Nike and adidas.

Back in the 1980s, adidas led the trend with Superstar, and Nike also had classics like Air Force 1. However, technological elements continue to be added, whether it is Nike's AIR air cushion or Adidas' Boost outsole, they have begun to become representatives of their respective fields.

Just like this year, Nike’s Air VaporMax was launched and won praise. In addition to the much-hyped Yeezy Boost series, Adidas also has a series of diverse options such as Ultra Boost and NMD, which are also very popular in the sneaker market. In fact, the continuous research and development of technology by both of them can actually promote greater progress for us. Market updates bring higher levels of improvement.