Box Horse Fresh Life is a brand of community fresh supermarket under Alibaba. Its goal is to create a new online and offline retail ecosystem and provide consumers with fresh ingredients such as fresh fruits, seafood, meat, vegetables, dairy products, snacks and imported foods. At the same time, we can provide services such as consignment, in-store pick-up and home delivery. Through the distributed omni-channel sales model, Boxma Xiansheng has built offline stores into community life service centers to provide consumers with a better, more convenient and healthier lifestyle.

Boxma Xiansheng is characterized by cross-border marketing and digital operation. Boxma Xiansheng attracts consumers with high quality, low price and convenient shopping experience, and promotes goods through e-commerce mode on social media. Boxma Xiansheng uses big data and intelligent technology to enable consumers to realize comprehensive personalized service during online and offline shopping. Boxma Fresh Food Store adopts the advanced "New Retail 4.0" technology in the world, which completely digitalizes the sales, services and logistics of all goods, so that consumers can enjoy the high-speed Internet experience in the store.

The emergence of box horse fresh food has made fresh consumption enter a truly intelligent era. Nowadays, consumers pay more and more attention to the quality and health of food. Box horse fresh food not only provides fresh ingredients, but also ensures the safety and freshness of its food. Boxma Xiansheng provides consumers with more convenient, faster and more humanized shopping experience through advanced digital technology and all-round service mode, and truly realizes online and offline integrated services. With the gradual development of logistics technology and emerging technologies in the future, Boxma Xiansheng will continue to promote the development of fresh retail industry and bring more comprehensive and intelligent services to consumers.