1. Since the date when a well-known trademark is recognized, if others regard the same or similar words as part of the enterprise name, which may cause public misunderstanding, the administrative department for industry and commerce shall not approve the registration.

2. Using a trademark identical with or similar to another person's well-known trademark on a non-similar commodity will imply that the commodity has some connection with the well-known trademark registrant;

Where the rights and interests of a well-known trademark registrant may be damaged, the well-known trademark registrant may request the administrative department for industry and commerce to stop it within 2 years from the date when he knows or should know.

legal ground

Article 13 of the Trademark Law refers to a trademark that is well known to the relevant public. If the obligee thinks that his rights have been infringed, he may request the protection of well-known trademarks in accordance with the provisions of this law.

A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others, which is not registered in China. It is easy to cause confusion, so it is not registered and prohibited to be used.

Where a trademark applied for registration on different or dissimilar goods is a well-known trademark registered by others in China, misleading the public and possibly harming the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.