Tmall does not have many requirements for brand trademarks, only two:
1, Tmall only accepts merchants who hold the trademark registration certificate issued by the State Trademark Office or the trademark acceptance notice;
2. If it is a pure graphic trademark, it will not be settled, because if it is a pure graphic, the store name and related domain names cannot be named. Moreover, whether the trademark you hold is R mark or TM mark will have an impact on your deposit when you enter Tmall.
Tmall platform entry rules:
Chapter 1 Quality Tmall
Article 1 Tmall welcomes merchants to recommend good products and brands to Tmall to provide consumers with better products and services.
See the list of Tmall business categories for details of Tmall business categories.
Chapter II Entry Instructions
Article 2 Tmall can decide whether or not to be allowed to settle in according to the actual situation (including but not limited to brand demand, company operating conditions, service level and other factors); At the same time, in the application and subsequent operation stages, Tmall can ask customers to provide other qualifications; Tmall will update the access standards from time to time according to the relevant national regulations, the development trends of various industries and the purchasing needs of consumers.
Article 3 Merchants must truthfully provide data and information.
(1) Please ensure the authenticity of the relevant qualifications and materials provided by you during the application and subsequent operations (if the relevant qualifications (including but not limited to trademark registration certificate and power of attorney) provided by you are provided by a third party, please verify the authenticity and validity of the documents first). Once the qualification or information is found to be false, your company will be included in the list of dishonest customers, and Tmall will no longer cooperate with you;
(2) A merchant shall truthfully provide its store business entity and relevant information, including but not limited to the agent operator, actual store business entity, store information and other information;
(3) Where Tmall has relevant regulations on the change of business information data, such regulations shall prevail. However, if the merchant changes the information listed in the second paragraph, it shall notify Tmall in writing fifteen days in advance.
Frequently asked questions: Conditions and expenses for Tmall to settle in 202 1
Chapter III Tmall Store Types and Related Requirements
Article 4 Flagship stores refer to stores opened by Tmall with their own brands or brands exclusively authorized by trademark owners.
Flagship stores are divided into the following categories:
1, running a brand flagship store;
2. A flagship store that operates multiple brands and each brand belongs to the same actual controller;
3. Flagship stores with service trademarks and operating multiple brands (hereinafter referred to as "store flagship stores");
4. Shops that specialize in selling brand discount goods or special discount customized goods (hereinafter referred to as "outlets/special sales stores").
Article 5 A specialty store refers to a store with a brand authorized by the trademark owner opened on Tmall.
(a) Shops are divided into the following categories:
1, operating brand stores;
2. Stores that operate multiple brands and each brand belongs to the same actual controller.
(2) The authorization document issued by the trademark owner is not subject to geographical restrictions (except for individual categories), and the validity period of authorization shall not be less than half a year.
Are the above requirements for Tmall to enter the trademark? Tmall platform entry rules? Answers to related questions. For more information about the trademark of Tmall store and the conditions for Tmall to settle in, please consult a professional intellectual property consultant!