I. Elements of the name of a trading company:
One of the naming techniques of trading companies: logo naming method is mainly based on physical objects, highlighting the distinctive characteristics of enterprise trading companies. Now it has developed into a part of CIS (Enterprise Identification System) internationally. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
The second naming technique of commercial companies: homophonic naming. Seemingly accidental coincidence, in fact, has ulterior motives, which makes people feel interesting to read. For example, a Shanghai boss, Yu Pinghan, named the shop "Yu Conscience Pharmacy", which is only homophonic with "conscience" in pronunciation, making the public feel that the boss is sincere in doing business and does not make money.
Tip 3: Boast the name of the trading company. Name the trading company by boasting, which mainly reflects the reputation and product quality advantages of the trading company in a realistic way, so as to increase self-confidence, put pressure on opponents and give the public a sense of trust. For example, Shanghai Jincheng Arts and Crafts Co., Ltd. means invincible in the competition. For example, Jincheng Tang Chi and Shanghai Jingyi Glasses Trading Co., Ltd. mean that trading companies can strive for perfection in all aspects.
Second, the naming method of trading company:
1, the traditional font size method uses some auspicious words, which symbolizes the good hope of investors. Words such as Fu, Shun, Fa, Long, Xing, Rui, Tai, Xiang, Ren, Harmony, Sheng and Feng are commonly used, such as Ruifuxiang Silk Shop, Tongrentang Drugstore Shop and so on. In addition, it also belongs to this law to use the names of famous mountains and rivers, rivers and lakes, scenic spots and historical sites as the name of the enterprise, such as Taishan, Kunlun, Yangtze River, West Lake and Great Wall.
2. Trading companies can be named by abbreviation, that is, the abbreviation of the name is used as the font size of the enterprise name to indicate the affiliation of the enterprise. At present, most font sizes beginning with "zhong" and "Hua" belong to this method. For example, the directly affiliated enterprises of China International Trust Company often use the font size of "CITIC"; Enterprises affiliated to the Ministry of Railways often use the name "China Railway"; Most of the enterprises with the name Huadian are subordinate enterprises of North China Electric Power Administration. In addition, some investors choose a word from the enterprise names of two or more investors to form a new font size, or directly use the font size of the enterprise name of the controlling investor as the font size.
3. The company name is consistent with the trademark. Even if the company is registered or ready to apply for registration, word mark is the name of the company. The advantage of this method is that the brand name and trademark are the same, which can make full use of the limited attention that customers can pay, and often get twice the result with half the effort in daily business activities or advertising activities. For example, "Stone" and "Jianlibao" in the company names of Xingnong Group and Jianlibao Group are both trademarks of enterprise products.
4. Name translation method, that is, the font size used comes from foreign words, which is literal translation or filling. Foreign-invested enterprises often use this method when applying for enterprise name registration, such as "Shell", "Philips" and "Siemens". The most successful example of applying for translation should be the Coca-Cola Company in the United States, which translated Cococola into "Coca-Cola", but the choice of China characters skillfully catered to the culture of China, narrowed the distance with the old and ordinary people, and produced a sense of identity.
5. The humorous method is that the name does not conform to the tradition and convention, pursues novelty and individuality, or wins with humor or surprise, leaving a deep impression on people. Goubuli should be said to be the masterpiece of this method.
6. naming around major historical events or hot topics of the times, such as "Beijing Southern Tour Industrial Company", shows investors' support for Comrade Deng's southern tour speech; Another example: "Restaurants after 1997" shows that investors are full of confidence in the future of Hong Kong after its return to the motherland in 1997. In addition, enterprises can use local or off-site masterpieces for the following reasons, but they may not use the names of administrative divisions at or above the county level as font sizes. However, because the words "province", "city" and "county" can be omitted when the name of an enterprise is prefixed with the name of an administrative division, in real life, the public often can't distinguish the name of a famous book from the name of the administrative division where the enterprise is located, especially when the enterprise name registration authority approves the name of an enterprise using a non-local name, it is easy to cause the first name phenomenon of the enterprise name. Therefore, the enterprise name registration authority shall consult the local administration for industry and commerce corresponding to the place name when approving the use of the place name of an enterprise with the same administrative division, and conduct name search.
Third, make a list of trading companies:
1, Yu Zhan trading company 2, Hongfu trading company 3, Renhe trading company 4, Tengyu trading company 5, Yao Ji trading company 6, Youcheng trading company 7, Xinbo trading company 8, Dingcheng trading company 9, Liancheng trading company 10, Changyue trading company1,Tengshi trading company.
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