Having your own products, how to introduce them to the market to gain customer recognition, obtain orders, and achieve revenue is a systemic problem. Below we share the specific operating steps and precautions in detail: 01 Legal status: First, turn the product into a commodity formally and legally, so that the product has a legal status for promotion, sales, and circulation. "The Law of the People's Republic of China and the Domestic Product Quality Law" Products must have Chinese factory name, Chinese factory address, phone number, license number, product logo, production date, Chinese product instructions, and if necessary, qualitative or suggestive instructions, etc. Therefore, if you want to promote your own products, the first step is to turn your products into legal commodities. This includes: possessing the subject qualifications for legal processing and production, that is, the company or individual business owner has a license for legal processing and production, and special industries also have legal processing and production licenses. It requires legal sales and circulation licenses such as health licenses and health certificates. Special products such as product circulation licenses must be promoted and sold under limited conditions, such as tobacco, alcohol and other restricted consumer goods. The so-called products refer to themselves. If you want to promote and sell the processed products for consumers to buy, you must first go through the above legal series of procedures to turn the products into legal commodities. This is a necessary first step! 02 Register a trademark: Register your own trademark so that customers can easily identify and remember your products during promotion. If you want to promote your products, you need to consider several issues: How do consumers recognize them before they purchase, use, and experience them? How do consumers of your product remember your product? How do consumers recognize your product concept and value, thereby generating purchases? After consumers purchase the product, they want to repurchase the product. How can they find you? Answers to the above questions only require one answer. , that is the trademark. To promote your own products in the market, you must have your own trademark, and bind the functions, benefits, and value of the product to customers through the trademark, so that customers can recognize and recognize it, and then purchase it. For example, "Afraid of getting angry, drink Wanglaoji", "I won't accept gifts during the holidays this year, and if I do, I will also receive melatonin." 03 Find the right channel: clarify the target customers your product is suitable for, and find publicity channels that can effectively reach customers to promote your product. To find the right channel, this step involves a lot of content: clarify the target customers your product is suitable for, and understand the characteristics of the target customer. Living habits, consumption habits, and decision-making habits lock in several scenarios where customers gather, such as a certain news platform, a certain APP, a certain park, and a certain conference. Find promotion channels that can effectively reach customers, such as self-media, official accounts, advertising platforms, etc. The efficiency is first related to the accuracy of target customers. In fact, it is the matching degree between publicity channels and target customers, which requires continuous testing and adjustment in practice. 04 Planning content: Plan and design promotional content for promoting products, including advertisements, copywriting, soft articles, posters, etc. They must have legal identities, clear target customers, and channels to accurately reach target customers. Next, they must produce promotional content. This includes: product introduction, examples of customer use, customer evaluations, company introductions, etc. Electronic versions include professional advertisements, soft articles, pictures and texts, short videos, posters, promotional copywriting, professional plans, etc. Physical materials include various materials, such as Flyers, roll-ups, official websites, posters and other planned content to promote your products must be able to grasp the key points, that is, the main value to customers. Only in this way can strong and in-place value be formed for customers in various forms of content. Pass on, so that customers have the desire to learn more and even buy.

05 On-the-ground promotion: Choose suitable tools to promote the product's promotional content in publicity channels, and do a good job in customer consultation. With various promotional materials, you can then show your magical powers: Choose suitable tools to promote in publicity channels. Product promotion content includes e-commerce platforms, WeChat groups, mini programs, questionnaires, self-media, etc., including various offline channels and methods, circles of acquaintances, etc. Do a good job in receiving and consulting customers after the promotion, and do a good job in customer communication. And management, doing a good job in closing transactions, product delivery and after-sales service to promote your own products is only the first step to open your own business. It is not difficult to attract traffic and close transactions. If you want to continue to sell your products well, you must work hard to make your products the best. Standards, standards, high quality, and efforts to protect one's reputation, form customer reputation, build one's own brand, and ultimately let the product promote itself are the best ways to promote one's own products! Headlines