MGROVER Group can be regarded as the oldest brand in the UK. As early as 1877, the ROVER company was founded as a joint venture between John Camp-Starley and William Sutton. Soon after, Sutton withdrew his investment and was founded by Starley. He remained in power until his death in 1901. MG and Rover cars have made great contributions to the history of the British and even the world's automobile industry. The Rover brand has been at the center of the British automobile industry for a hundred years, together with AUSTIN, JAGUAR, MINI and Mobil. Car brands such as MORRIS have inseparable historical origins.
The year that truly became the first year of MG ROVER should be 1904.
In 1904, the first Rover car was born - a single-cylinder 8-horsepower car designed by Edmund Lewis. This was the world's first car with a central chassis.
In World War I, Rover supplied motorcycles to the British and Russian armies, and built Mandsley trucks and Sunbeam cars to order.
About 1922, 33-year-old Cecil Kimber (Cecil Kimber) entered Morris Garages as a sales manager and was appointed general manager the following year. Kimber was particularly keen on sports cars and had considerable design talent. He had a strong interest in body design and passenger car manufacturing. He was also an avid racing driver.
In March 1924, the first MG car, a four-door car equipped with a Morris Oxford chassis, entered the market.
Between 1933 and 1939, the company's annual output increased from 5,000 to 11,000 cars, and its net profit soared from 7,500 pounds to 200,000 pounds.
The period between 1930 and 1935 was the immortal era of MG. The company built a large number of four-cylinder and six-cylinder models and won numerous victories on racetracks both in the UK and abroad. This period laid the foundation for MG Motor's long-lasting reputation.
During World War II, Rover employed more than 21,000 people producing aircraft and tank engines, as well as aircraft wings.
In 1948, the company manufactured the first LandRover off-road vehicle.
The P5 model manufactured in 1958 is an important milestone for Rover. This is a Rover six-cylinder three-liter engine and a large luxury four-door sedan. It is the first Rover car with an integral body. The 3-liter and 3.5-liter cars became the favorites of the British Prime Minister, starting from Harold Wilson. From Margaret Thatcher to 6 to 1, even the Queen also chooses these models as her personal drive.
In 1968, Leyland Automobile Group was established. In the Leyland Group, Rover merged with Triumph and Jaguar to become a car manufacturer specializing in manufacturing high-end market products.
In 1970, an important model was born - Range Rover. LandRover hopes to expand its address among wheel-drive luxury cars.
After Sir Michael Edwardes became the president of the British Leyland Company in 1977, a dramatic restructuring of the company began. Under his impetus, the company began to cooperate with the Japanese Honda Company to produce some models of Honda cars.
In 1986, Sir Graham Day was appointed president of British Leyland Company, and he soon changed the company's name to Rover Group. While in office he undertook and completed a private ownership program that resulted in the sale of many British Leyland subsidiaries, including Jaguar. In 1988, the Rover Group was bought by British Airways.
As part of Sir Graham's brand philosophy, all new cars can be called Rover.
The LandRover brand also belongs to four-wheel drive luxury cars.
Between 19** and 1993, Rover embarked on the most ambitious and profound reform project in its history. The project is ambitious, putting the new vehicle into new or suitable areas and creating new business opportunities.
Six years after the Rover Group was merged with British Airways, in early 1994, the group was again controlled by the German automotive giant BMW.
Rover 75 is the first new series model after BMW took over Rover. It was unveiled at the Birmingham Motor Show in October 1998 and went on sale in June 1999. This is a thoroughly modern British car that combines state-of-the-art technical features, long-distance running capabilities, ease of driving and ride comfort. Then the company launched the Rover 25 and 45 models.
After six years under BMW management, on March 16, 2000, BMW announced a fundamental restructuring plan, resulting in the sale of some important components of the group. The new company, MGRover Group Co., Ltd., is now an independent British company that produces Rover and MG brand cars. The company and factories are located in Longbridge, Birmingham's century-old automobile production mecca.
Currently, MGRover Group produces Rover 25, 45, 75, 75 Tourer models as well as MGZR, ZS, ZT, ZT-T and the best-selling MGTF sports car in the UK on its production line in Longbridge. In 2003, the factory also produced a series of models such as CityRover.
It is worth noting that there is such a misunderstanding in China: the English name of "Rover" car is often confused with "Land Rover". The "Rover" sedan is a favorite car of the British royal family, prime ministers and the Holy See; while the "Land Rover" originated from the Rover Group is a classic brand of off-road vehicles and is highly praised by off-road people.
History of MG Car Logo
William 6.1 Morris can be regarded as the founding father of the British automobile industry. In 1910, he became the owner of Morris Garages and was Oxford's first car dealer. Three years later, he realized his ambition, when the first Morris car was put into production in Cowley, near Oxford, announcing that he had become a car manufacturer again.
As Morris devoted his time and energy to automobile manufacturing, his original business operations were delegated to the general manager. In 1922, Cecil Kimber was appointed to the position. Kimber is a car enthusiast and has worked for several car companies in the UK. He is particularly passionate about sports cars and has considerable design talent, designing beautiful bodies that attract people's attention.
In order to emphasize that its car was not just an improvement on the Morris car, Kimber used an octagonal shape as the logo of the MG car, thus giving way to the octagonal shape of the original oval instrument. In 1923, the first MG logo appeared on the car body.
People believe that the octagon symbolizes passion and loyalty. Customers also feel that they have a selection of premium brands. As a result, one word spreads to ten, and ten spreads to hundreds, which greatly strengthens the attraction of car enthusiasts and generates the charm of unrequited love. In addition, motor sports in the UK and around the world have rapidly enhanced the reputation and prestige of the MG brand.
The attractive octagonal logo quickly became a truly distinctive logo, and the company quickly noticed that users loved showing off the MG brand. Therefore, following the tradition of using octagonal emblems or simplifying the octagonal shape, creative applications were made around the car: the octagonal emblem was embedded in the aluminum lower maintenance side panel and accelerator pedal, and MG wheels were used instead. Standard Morris wheels are installed, and there is even an MG logo on the glove box. The octagonal MG brand logo is the most popular sports car brand in the world. It reflects the voices and smiles of countless racing winners and records the historical chapter of classic racing.