Basic situation: Sales internship
Purpose of the internship: Understand the marketing situation of the company through sales internship. On this basis, closely combine the professional theoretical knowledge learned with practice to cultivate practical work Ability and analytical skills to achieve the purpose of applying what they have learned.
Internship time: 2006.9.20----2006.10.21
Internship location: Minghua Computer City
Summary report:
The one-month internship is over. I learned a lot of knowledge that I couldn't learn in the classroom during this one-month internship, and I benefited a lot. Now I will make a summary of this month's internship.
First of all, let me introduce my internship unit: Minghua Computer City. Minghua Computer City is located in the commercial center of Baoding: it is close to Baoding Shopping Mall, Baoding Department Store, Bell Tower Commercial Building, Hardware City, Women's World, Daci Pavilion Commercial Area, etc. It has a large passenger flow and a strong commercial atmosphere, making it a golden place for business people. Minghua Computer City is closely connected with residential communities. With the acceleration of urban construction in Baoding, the living conditions of citizens have also been rapidly improved. Shuangcai Community with Minghua Computer as the center, Yongbei Community, Yuhua Community, Zhonghua Community Residential communities, ethnic communities, Jinchang communities, Shuaifu communities, Beitang communities, Nantang communities, etc., the advantages of improved residential conditions will surely drive a consumer tide of computers and other high-end electronic products. Minghua Computer City is closely connected with residential communities. With the acceleration of urban construction in Baoding, the living conditions of citizens have also been rapidly improved. Shuangcai Community with Minghua Computer as the center, Yongbei Community, Yuhua Community, Zhonghua Community Residential communities, ethnic communities, Jinchang communities, Shuaifu communities, Beitang communities, Nantang communities, etc., the advantages of improved residential conditions will surely drive a consumer tide of computers and other high-end electronic products. Baoding Minghua Computer echoes with Hebei University, North China Electric Power University, Hebei Agricultural University, Hebei Finance College, Baoding Normal School, Posts and Telecommunications School and other colleges and universities, and is closely connected with Baoding No. 1 Middle School, No. 2 Middle School, No. 3 Middle School, No. 17 Middle School and The close proximity to the key schools of Zhongbaoding adds a bit of vitality to Minghua Computer City, gaining passion and motivation. Being in Baoding Minghua Computer City will make you feel the atmosphere of ancient culture even more. The nearby Zhili Governor's Office, Ancient Lotus Pond, Daci Pavilion Bell Tower, Second Red Division, Huai Army Office, etc., are rich in ancient city culture. Scenic spots increasingly make people feel the rapid changes that technological progress has brought to our lives, prompting people to accelerate their pursuit of high technology and new things.
Since September 20th, the company has arranged for me to conduct four stages of internship. The first stage is transportation. In fact, there is nothing technical about this stage. It's all labor. Classify various products into the warehouse. For example, MP3 players are placed together, and various brands are placed together. Newman sells the most products and ships the fastest. Because some brands are not well-known, it is difficult to achieve sales growth with their price advantages. There are also some well-known brands whose sales have been declining due to quality reasons, such as Tsinghua Unigroup. There are also some new decks coming in. In this way, due to changes in sales volume, the company's sales department constantly makes lists to adjust the brand's purchase quantity.
After working as a porter for a few days, the company arranged for my second phase of internship. Of course, during this period I also got to know many brands of electronic products as well as their origins and shipping channels. My second phase of internship is training on MP3 related knowledge. Mainly familiar with its main functions and the unique features and advantages of each brand and model. Because I like digital products, I became familiar with the main functions quickly, but I struggled a lot with the special functions. For example, the quality of IPOD is very good, and some Newman models have radio functions, and some models of Tsinghua Unisplendour have dual-space functions (half of them have concealed functions). (Sex) During this process, I felt a little uncomfortable at times. Some machines were of poor quality and lacked functions, but the person in charge refused to tell consumers the actual situation. So this process is slower to learn.
After the second stage of training, I entered the practical training stage. The person in charge of the third stage arranged for me to go to the door to promote MP3 and the new brand "Apple" because "IPOD" does not have a Chinese trademark like "Apple". When a customer walks by, he discovers the "Apple" MP3 player with its very "favorable" price and promotion message.
You will be very surprised to stop and admire it. And when they kept asking me why it was so cheap, I had to hesitate and say that these are two brands. The expression on his face changed rapidly, and I knew that this "business" was about to go bad again. I hope the feeling of disappointment will not affect their shopping in the mall.
After a few days of promotions, I went back inside and stood at the counter - "Xiaoya". This is the fourth stage of my internship. It mainly sells two brands, "Newman" and "Tsinghua Unisplendour". Newman is a very good brand and sells out quickly. Very few customers come back to find "trouble", but "Universal" is in constant trouble. Nine out of ten customers come back. Some have problems, and some have problems after being replaced several times, and each time it is a test of "body" and "mind". The seller asks after-sales service and then pushes it back, and every time it is a war of words. Some customers are tough and will find it easier to get a new one (within the warranty period of course). Some were not so lucky and struggled several times with no results. In fact, we sales people are also very distressed. Once, the eldest sister who was standing at the counter with me said to a student: "I will kill you to never buy Tsinghua Unisplendour." In the end, I couldn't buy the MP3 player for four days to go back to the show.
In fact, I also went to Minghua’s after-sales service during this period. It was really not that good and there was no brand. It was in a corner of the second corner of the west gate of Quanye Market, with a few old computers and three people. To be honest, I really can’t compliment him (of course I’m not qualified to say so, but I really don’t see much professionalism).
During the one-month internship, I had my own work card like a real employee. I felt like I was no longer a student. I got up at 7 o'clock every day and worked like a real office worker. work. During the internship, I abided by the various systems of the factory and learned humbly from experienced colleagues. The one-month internship made me understand a lot of things that I didn’t know before. I also had a deeper understanding of Minghua Computer City. Through understanding, I also discovered The company has some problems: (1) Due to objective factors affected by the market and insufficient subjective efforts, product quality is not stable enough, which makes the sales work passive and directly affects the better operation of the company; (2) Sales business management is not enough Perfect, there are many leaders, sometimes I don’t know who to listen to, it’s quite chaotic; (3) Market information feedback is slow, and the work of developing new customers is not detailed enough; (4) After-sales service is too poor, sometimes deception occurs Consumer behavior lacks favorable supervision.
Internship is an experience that every college graduate must have. It allows us to understand society in practice, allows us to learn a lot of knowledge that we cannot learn in class, and also opens up our horizons. Gaining knowledge and laying a solid foundation for us to move further into society in the future, the internship is an attempt for us to apply the theoretical knowledge we have learned in practice. I think, as a college student who is about to graduate, it is urgent to establish his own ten-year development plan, isn't it? I believe in a saying widely circulated at Harvard:
If you can dream it, you can make it it!
Finally, I sincerely thank Minghua Computer City for providing me with an internship opportunity!