Tiffany, the "King of Diamonds", is the most famous and expensive silverware in the world.
Tiffany & Co. was founded in New York, USA in 1837. It was first famous for its silver tableware and became more famous in 1851 when it launched the silver 925 ornaments. In 1886, Tiffany launched the most classic Setting series of diamond rings. Its six-prong platinum design sets the diamond on the band, which maximizes the diamond's light and allows its light to be refracted in all directions. After the "six-claw inlay method" came out, it immediately became the international standard for engagement diamond ring inlays. By the end of the 19th century, Tiffany's strength was comparable to that of European jewelers. Its customers included European royal families and wealthy people. Its founder, Charles Tiffany, was called the "King of Diamonds" by the American media. In 1960, the famous Hollywood actress Audrey Hepburn starred in "Breakfast at Tiffany's". Tiffany, a symbol of American design, has been famous for nearly two centuries with its themes of love, beauty, romance and dreams. With its sensual beauty and soft and delicate sensibility, it satisfies the fantasies and desires of all women in the world.
For more information, please refer to Tiffany China: /.
Please note that Tiffany already has seven boutiques in mainland China, two in Beijing, two in Shanghai, and one each in Tianjin, Shenyang, and Chengdu. And TIFFANY does not provide mail order or online ordering services in mainland China. Tiffany silver jewelry purchased through other channels are basically fake, so please be careful to identify them.
Tiffany’s design philosophy
Since its establishment in 1837, Tiffany has always regarded designing original works of stunning beauty as its purpose. Facts have also proved that Tiffany jewelry can express the feelings of lovers, and its original silverware, stationery and tableware are even more fascinating.
Classic design is the definition of Tiffany’s works, which means that every stunning and perfect masterpiece can be passed down from generation to generation and has eternal charm. Tiffany's designs never cater to the ups and downs of fashion, so they never fall out of fashion. It was completely above the trends.
Tiffany’s creative essence and philosophy are full of American characteristics: simple and sharp lines tell a calm and transcendent clarity and a heart-stirring elegance. Harmony, proportion and organization are naturally integrated in every Tiffany design.
Tiffany’s design emphasizes excellence. It can draw inspiration from all things in nature at will, leaving behind the tedious and delicate, only seeking simplicity and clarity, and each masterpiece reflects the innate forthrightness, optimism and sudden wit of the American people.
Tiffany History
In September 1837, Charles Tiffany and John Young founded the "Tiffany-Young" store at 259 Broadway Street in New York, specializing in high-quality stationery. All goods in this store were priced with price tags, and customers were not allowed to ask for discounts. This was considered a new distribution method at the time. That same year, the store was renamed "Tiffany" and began using distinctive blue packaging boxes. To this day, Tiffany's shopping bags, product brochures, advertising posters and other promotional items still use this blue color, and blue immediately became Tiffany's brand color.
In 1851, Tiffany launched beautifully designed silverware, which attracted widespread attention. After that, it pioneered the use of 925 silver, which later became the standard for American silver products. In 1861, Tiffany was invited to design a commemorative pitcher for President Lincoln's inauguration. The set of pearl jewelry Lincoln gave to his wife at that time was also a Tiffany product. During the American Civil War, Tiffany provided swords, flags and surgical instruments to the Northern Army, and later made jewel-encrusted swords for Generals Grant and Sherman.
At the Paris World's Fair in 1867, Tiffany became the first American brand to win the Exposition Grand Prize for its exquisite silverware.
Four years later, it launched the Audubon series of silver tableware inspired by Japanese natural landscape paintings. This series is still one of Tiffany's best-selling products.
In 1886, Tiffany launched the most classic Setting series of diamond rings. Its six-prong platinum design sets the diamond on the band, which maximizes the diamond's light and allows its light to be refracted in all directions. After the "six-claw inlay method" came out, it immediately became the international standard for engagement diamond ring inlays. By the end of the 19th century, Tiffany's strength was comparable to that of European jewelers. Its customers included European royal families and wealthy people. Its founder, Charles Tiffany, was called the "King of Diamonds" by the American media.
In 1902, Charles Tiffany died, and his son Lewis Comfort Tiffany took over and became the company's first design director. Little Tiffany himself was a jewelry designer and master of glass craftsmanship. The Tiffany lighting he designed was unique and highly successful. By this time, Tiffany had become an outstanding representative of American crafts, and its quality and design could compete with its European counterparts.
During World War II, Tiffany’s main store moved to New York’s Fifth Avenue, where famous stores gathered. After the war, the brand ushered in another golden period of development. In the early 1960s, "Breakfast at Tiffany's" starring Audrey Hepburn became popular all over the world and became a classic in American movies. Tiffany's appearance in the film also made its brand reputation spread all over the world.
Tiffany has always been based in New York, and it was only in 1963 that it opened its first store outside New York in San Francisco. In 1972, Tiffany went abroad and came to Tokyo. In 1986, it opened a store in London and has since entered the European market. In 1987, Tiffany was listed on the New York Stock Exchange. To commemorate the 150th anniversary of Tiffany's founding, the American Museum of Natural History, the Metropolitan Museum of Art, and the Boston Museum of Art held retrospective exhibitions of Tiffany silverware and jewelry.
Tiffany’s continuous innovation has kept it in a leading position in the global jewelry industry. In 1999, it launched its latest diamond engagement ring, Lucida, which in Latin means star of the Milky Way. Lucida's diamonds are square-shaped with simple and charming lines. The layered cutting of the diamond crown makes the diamond more layered. It not only emits dazzling light from the inside and outside, but also produces different luster when moved.
Today Tiffany is not only the world's leading jeweler, it is also internationally renowned for its craftsmanship and design in sterling silverware, porcelain, crystal and watches. Museums and collectors around the world regard Tiffany's master works as treasures.
Tiffany's design advocates classics, never follows the trend or is kitsch, and is completely above the trend. Therefore, every work has eternal charm.
Legendary
Charles Tiffany
Charles Lewis Tiffany, the son of a miller in Connecticut, USA, came to the United States in 1837 On Broadway in New York, he opened a humble shop selling stationery and fabrics, and later switched to jewelry. Unexpectedly, the ugly duckling grew up into a white swan. After several changes, the humble little store finally became the leading high-end jewelry store in the United States - Tiffany Jewelry Company. Its strength can compete with the jewelry dynasties in Europe, and its reputation exceeds Parisian brand Cartier. By the end of the 19th century, Tiffany's customers included Queen Victoria of England, the King of Italy, and many well-known millionaires from Denmark, Belgium, Greece and the United States. Charles himself won the title of "King of Diamonds".
Charles Tiffany is indeed a talented businessman. At that time, one of the telegraph cables used by the United States to cross the Atlantic was damaged and needed to be replaced. After learning the news, he resolutely bought the cable. While people were still watching in amazement as to what he intended to use the cable for, he had already cut the cable into 2-inch-long pieces in his Tiffany store and sold them as historical souvenirs. That's how I made a lot of money.
Another time, he bought Queen Eugenie's rare bright yellow diamond, but he was not in a hurry to sell it. Instead, he calmly held an exhibition in New York, where visitors from all over the world flocked to see this rare treasure. Made billions of dollars.
Louis Comfort Tiffany
Louis Comfort Tiffany, son of Charles Tiffany, was born in 1848. Although he does not have his father's unique sales drive, he is equally creative. Tiffany's jewelry design craftsmanship has been carried forward in his hands. After studying in Paris, he became an expert in glassware, founded Tiffany Studio and invented the unique spiral texture and faceted diamond cutting process to make diamonds shine more dazzlingly. The lighting he designed was also a great success. Tiffany became an outstanding representative of the new American craftsmanship and made American crafts a popular commodity.
Not long after Tiffany was founded, it designed a blue packaging box tied with a white ribbon, which became its famous logo. At the turn of the 19th and 20th centuries, the Tiffany brand used stainless steel jewelry boxes for the first time, emphasizing that they should be silver, not gold.
Domestic boutique address and phone number
Plaza 66
Business 105, Plaza 66, No. 1266 Nanjing West Road, Shanghai
Postcode: 200040
86-21-6288-7208
Jiubai City Plaza
Business D116, No. 1618 Nanjing West Road, Jing'an District, Shanghai
Postcode: 200040
86-21-6288-2748
Wangfu Hotel
Business GF 10, No. 8, Jinyu Hutong, Wangfujing, Beijing
Postcode: 100006
86-10-6512-9048
Oriental Plaza
Business A401, No. 1 East Chang'an Street, Dongcheng District, Beijing
Postcode: 100738
86-10-8515-0910
Youyi Commercial Building
Tianjin Youyi Commercial Building, No. 21, Youyi Road, Hexi District, Tianjin
No. 21 Store
Postcode: 300201
86-22-8837-7508