On July 26, reporters learned from the Guangzhou Municipal Bureau of Market Regulation that the Bureau recently issued a "Brand Building Work Plan" (hereinafter referred to as the "Plan"). The "Plan" aims to "create Guangzhou brand building With the theme of "Strengthening the City with Quality", we will implement the four major actions of "brand establishment, brand cultivation, brand protection, and brand promotion" as the starting point to continue to enhance the innovation, influence, and competitiveness of the "Guangzhou Brand" and help promote the state's economy. The goal of high-quality development. According to reports, the "Plan" implements brand building actions, advocates enterprises to implement the "chief brand operating officer" system, promotes the implementation of corporate brand building main responsibilities; strengthens the incentive and guidance of government quality awards, establishes a number of outstanding brands, and builds a number of brands. demonstration. For example, using advantageous industries such as cosmetics as a breakthrough, actively create a "National Quality Brand Improvement Demonstration Zone"; deeply implement the standards "Leader" plan, support the transformation of research and development results and patents into technical standards, promote the docking of standards in the Guangdong-Hong Kong-Macao Greater Bay Area, and promote standards Create an international innovative city model. The "Plan" clarifies that brand cultivation actions will be further implemented to consolidate the foundation of brand construction, cultivate a number of regional specialty brands according to local conditions, create a city brand of "Eat in Guangzhou", and create a golden signature of "International Beauty Bay". Guangzhou will increase its efforts in brand cultivation and strive to create industry-leading brands, well-known consumer brands, emerging technology brands, popular online brands, time-honored brands with new vitality and well-known trademark brands in Guangzhou's manufacturing, services, medical, shopping, culture and other fields. At the same time, a regional brand tiered cultivation database will be established to guide trademark companies and regional characteristic industries to actively apply for geographical indication trademarks and create regional characteristic brands. Promote the standardized, safe and high-quality development of the prepared food industry, promote the standardization, scientificity and proceduralization of Cantonese food production, create a city brand of "Eat in Guangzhou", and build a number of top food landmarks that match Guangzhou's status as an "international consumption center city". In addition, we strive to build Guangzhou into a global cosmetics manufacturing and consumption center integrating headquarters economy, research and development, intelligent manufacturing, marketing and cultural communication by 2035. The "Plan" proposes that Guangzhou will continue to implement brand protection actions, make every effort to purify the brand development environment, promote public resource trademark brand protection, and promote the transformation of intellectual property rights into brand value. For example, in conjunction with the construction of an international consumer center city, we will intensify the crackdown on illegal activities such as the sale of counterfeit and shoddy goods, infringement of intellectual property rights, false propaganda, price fraud, etc., strictly adhere to the bottom line of quality and safety, and create a good environment for brand development. It is worth mentioning that the "Plan" also clearly implements brand promotion actions. By holding a series of activities such as "Top 100 Quality Brands Promotion and Expert Interviews", "Release of Excellent Quality Action Results and 'Quality Month'", we will produce and release Guangzhou brand exclusive logos and brochures, further increasing publicity and promotion efforts, all-round and multi-channel Demonstrate the results of Guangzhou's quality brand building, help Guangzhou brands accelerate development, and make "Guangzhou Brands" more resounding. Text/Guangzhou Daily·New Flower City Reporter: He Yingsi Correspondent Liu Ming Guangzhou Daily·New Flower City Editor: Peng Wenqiang