As the market scale becomes larger and larger, there is more and more competition in the market. At the same time, the number of trademarks increases, and the difficulty of trademark registration increases. Trademark transfer has become a new trend. More and more people are willing to spend a little more money to buy a suitable trademark and start business in advance.

Registering a trademark is not only a waste of time, but the success rate cannot be estimated, and the registration is not 100% successful. Nowadays, trademark transfer has become a favorable channel for many growing companies to develop and establish trademark brands. However, trademark transfer is not foolproof, and you will still encounter many scams during the transfer process.

The editor will share with you three traps in trademark transfer. If you understand this, you will not be fooled by others during the trademark transfer.

First, let’s take a look at how people who have experienced trademark transfer scams deceived themselves:

1. Common “shortage” in daily life

What is Quejin Shaoliang? The original meaning of the so-called "Qujinshaoliang" is nothing more than that the things sold to customers by merchants are not of sufficient weight (that is, there is a shortage in weight), and the behavior of cheating people to make money regardless of professional ethics is also included in the trademark "Qujinshaoliang". Two. Yes! The so-called "Que Jin Shao Liang" in the trademark transfer process refers to the fact that the seller clearly holds the simplified and traditional Chinese trademarks of the transferred trademark, and the two trademarks are obviously similar trademarks during the signing of the contract. , the seller hides the fact that the trademark contains simplified and traditional Chinese characters, and only sells one trademark. Therefore, when purchasing a trademark, it is best for buyers to check whether the trademark contains similar trademarks on the China Trademark Network to protect their own rights.

Second, it is also common in our daily life to "pass off inferior goods as good ones"

What is "fading inferior goods as good goods"? Qualified items are counterfeited as qualified and good items. There is no doubt that there are also "fake goods as good" in trademarks! And there are many trademarks that look like "fake goods as good". Well, whether it is a name or a design, this does not mean that it is a good trademark, because the trademark may be invalid for many reasons. It may be that the trademark has expired and was not renewed in time, or it may be after the trademark is registered. It has been revoked. Some trademarks are valid, but they are in dispute. We want to buy trademarks safely and quickly, but when encountering this situation, it backfires. So when evaluating whether the trademark you want to buy is good, you should not only look at this trademark. In addition to the name, you also need to check whether the legal status of the trademark is intact. If you are not very professional, it is best to entrust professionals to do it.

Three, this is a rare matter. " Temporary change of mind and asking for high transfer fees"

After signing a formal trademark transfer agreement immediately, many sellers who lack integrity will still refuse the transfer for various reasons or make a big deal, just to ask for high transfer fees. In the end, buyers often feel that litigation is troublesome, time-consuming and labor-intensive, and they have to pay for attorney fees, investigation and evidence collection fees, etc., so they have to accept the demands of these unscrupulous sellers and pay them an extra fee to negotiate with them. Transfer the proper trademark to yourself. This behavior is really abominable. How can you avoid such risks? The editor thinks that the best way is to sign a transaction loss compensation plan with the agency.

The editor concludes. The conclusion given by the above knowledge is that if you encounter something you don’t understand about a trademark, don’t ask professional intellectual property companies. It’s better to ask companies with long-term qualifications, and they will know more~