Levi Strauss, who was born in a German Jewish family, was tired of his family's hereditary clerical job and followed his two brothers across the ocean to the United States to pan for gold.
As soon as he arrived in San Francisco, Levi Strauss discovered that rumors are rumors and reality is reality. San Francisco is not full of gold and cannot be found without digging. Therefore, Levi opened a general department store.
One day, while Li Wei was selling goods, he was chatting with a miner. The miner said: "Li Wei, the canvas bags in your store are really good. They are not afraid of wear and tear. Look at the bag I bought. "It's still intact after half a year of use."
"Brother, the bag is durable, but look at your pants, they can't even cover your butt." Li Wei said with concern! .
“It’s not that I’m reluctant to spend money, it’s just that the pants are not durable. The overalls worn by the miners are made of cotton and are easily worn out. Look at our group, 9 out of 10 of them look like this I'm like this. When will overalls be as strong as canvas bags?" the miner said as he sighed.
As strong as a canvas bag, Li Wei muttered, thoughtfully. He suddenly ran into the store and hurriedly took out a piece of canvas. He took the miner to a tailor shop and asked the tailor to use the canvas to make a pair of canvas shorts for the miner. In this way, the world's first canvas overalls were born.
Later, a bold idea matured in Li Wei's mind. He decided to give up the small department store at hand and immediately changed to making overalls.
Sure enough, canvas shorts became very popular as soon as they came out. It is strong, durable and comfortable to wear, and is loved by gold miners and Western cowboys. Order orders flew towards Li Wei like snowflakes. In 1853, the "Lee Wei Canvas Overalls Company" was officially established. Li Wei began mass-producing canvas overalls, selling them specifically to gold diggers and cowboys.
In order to greatly satisfy the taste of consumers, Li Wei personally went to the mining area to experience and observe the work of miners. In order to protect the miners from mosquito bites, Li Wei changed his shorts into trousers; in order to make the trouser pockets strong and durable, Li Wei replaced the original seams with metal nails... These new improvements were well received by the miners.
Later, when the serge cloth produced in France became popular in the United States, Li Wei found that it was not only wear-resistant, but also more beautiful and softer than canvas, so he used a new fabric called serge cloth instead of canvas. Soon, Li Wei changed the pants to fit tightly on the legs, making people look more upright and free-spirited. After years of improvements and updates, "Liwei pants" formed a unique style and were gradually replaced by the name "jeans".
The jeans invented by Levi Strauss have a history of more than 100 years. Not only have jeans not disappeared with the passage of time, but they have been loved by more and more consumers and have become a popular global clothing fashion.
/GB/paper53/3244/422985.html
Main brands: American jeans brand Lee, M+FG, famous Japanese jeans brand Yen Jeans
Antik Denim
A jeans brand designed and founded by French designers Angelenos Philippe Naouri and Alexandre Caugant in 2004. The most notable feature is the very distinctive and large-scale embroidery on the pockets. In 2005, sales volume was 300,000 pairs. Starting price is US$250
Introducing the jeans brand, logo and features
Antik Denim
Introduced in 2004 by French designers Angelenos Philippe Naouri and Alexandre Caugant A jeans brand founded in 2005. The most striking feature is the very distinctive and large-scale embroidery on the pockets. In 2005, sales volume was 300,000 pairs. The starting price is US$250
Acne
Like many VERSACE clothes and trousers, ACNE jeans are also civilized with a very distinctive "bias" cut. The jeans brand was founded in 2000. It is suitable for slimmer people. In the fashion industry, it is regarded as a model specifically for They design jeans. Prices range from US$199 to US$375.
Levi's Premium
This is not another pair of pants that we see in most Levi's stores in China. Levi's jeans are established In 1890, this PREMIUM was established 5 years ago. The design is inspired by LEVI'S classic design 501. The price ranges from US$88 to US$350
Nomad Tribe
Jeans The brand was founded in 2000 and is designed by five New York designers. It uses Italian and Japanese denim and is produced in Turkey. The price ranges from 188 US dollars to 220 US dollars
diesel
p>DIESEL not only produces a pair of jeans for US$180, but also produces some specially washed jeans, which cost more than US$300. The most outstanding design of DIESEL jeans is the cut on the hips
Rogan
The jeans company was founded in 2001 in the United States. The fabric used comes from Japan. The price ranges from 280 US dollars to 350 US dollars.
diesel
DIESEL is producing a pair of 180 US dollars. Along with jeans, it also produces some specially washed jeans, priced at more than 300 US dollars. The most outstanding design of DIESEL jeans is the cut on the hips.
Rogan
The jeans company was founded in 2001 , the United States. The fabric used comes from Japan. The price ranges from US$280 to US$350
lee x line
LEE, a jeans company founded in 1889, was launched in 2001 A series of new products, X LINE is the most eye-catching among them. It is very young. The price ranges from 90 US dollars to 120 US dollars
seven for all mankind
SEVEN JEANS was established in 2000 In the United States, every girl aged 18 to 25 in the United States owns at least one pair of SEVEN jeans. The price ranges from US$136 to US$209
Paper Denim & Cloth
Brand Founded in 1999 in New York. PAPER's jeans are made of Japanese fabrics and are very comfortable to wear. Prices range from US$180 to US$210
Earnest Sewn
Established in 2004. It is currently the most popular jeans in the world. TOM wore EARNEST SEWN jeans at the premiere of "Time War" and called them the most comfortable jeans. EARNEST is actually another company under the PAPER DENIM period.
< p>It uses Japanese denim. The price ranges from 190 US dollars to 230 US dollars/read.php?ti
d=384
Fashion Trends:
People in the fashion industry in Taiwan pointed out that under the impact of casual style, the most popular jeans this spring and summer are only 6 inches from the waist to the crotch. of ultra-low-rise and ultra-low-rise jeans. In addition, chinos will be more widely used in jeans, and the weight and color of jeans will become lighter. Other fashion clues include:
1. Changes in trouser waists: In addition to the popularity of ultra-low waists, jeans that are popular in spring and summer have got rid of the traditional wide waist and neat hem design, and have been replaced with dotted narrow hem sewing lines. The treatment, coupled with the button buckle belt circle, highlights the low-waisted and rough style.
2. Whitening and retro color changes: The color of jeans in spring and summer has always been light. In addition to dark and light blue, the biggest color change of jeans in spring and summer this year is whitening, stone washing, rinsing and even sandblasting with a retro feel. Wait for processing. In addition, the shape of the crotch has also changed, using different wash colors to create a cat-whisker-like wrinkle pattern.
3. Design changes; in the past few seasons, 3D jeans with a three-dimensional feel were popular. This year's spring and summer jeans design emphasizes splicing and sewing technology.
4. With the increasing number of multi-functional technical fabrics to choose from, taking into account the needs of spring and summer weather, lightweight denim jeans and technical twill with elastic lycra and stretchable concave and convex textures Jeans have become a hot trend this year.
/uptrend/fz155.htm