In fact, this kind of behavior is also very understandable, because if a person becomes popular, his various topics can actually bring popularity and traffic to some people. Being used by others brings unnecessary trouble and losses to oneself.

First, it is a kind of protection of one's own rights and interests

Let's take Li Jiaqi's voice trademark application as an example, because now Li Jiaqi's style of selling goods has been imitated by many bloggers. And it can be recognized by many consumers, so many people will imitate Li Jiaqi's sales style in order to increase the sales of their products, and even deliberately imitate Li Jiaqi's voice to help them sell, then this will give Li Jiaqi himself It has some impact, that is, others will buy some products because of his voice, but as a sales merchant, he has nothing to do with Li Jiaqi. However, he took advantage of Li Jiaqi's popularity to make sales. If he had some bad deceptive behavior towards consumers, consumers might be angry with Li Jiaqi and damage Li Jiaqi's rights and interests.

2. Avoid opportunistic people from having a negative impact on yourself.

Because we know that many people online now use Li Jiaqi’s sales style to sell their own products. But not all merchants are selling only very high-quality products. If there is a fake merchant who imitates Li Jiaqi’s style, many consumers will buy these fake and shoddy products based on their good impression of Li Jiaqi. products, ultimately causing some adverse effects on the rights and interests of consumers. So although this matter has nothing to do with Li Jiaqi himself, consumers are likely to still give their first impression to Li Jiaqi, so that If so, it will have some negative impact on Li Jiaqi.

3. In order to bring greater benefits to himself

Because if Li Jiaqi registers his own voice as a trademark, then his own voice can only be used by others for his own use. Imitation and misappropriation are not allowed. In this way, in addition to protecting your own rights and interests, you can also strive for greater benefits for yourself. If others want to use Li Jiaqi's voice for sales, they need to pay for the right to use the trademark. In this case, Can bring some income.