What kind of people are the brand press conference for?

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The purpose of the company’s new product launch conference and why the media is invited to participate

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< p>2021-08-05 23:08

Holding a new product launch conference is the most important means for enterprises to contact and coordinate their relationships with customers. Its conventional form is for a certain business unit or several relevant business units to come forward, invite relevant customers or potential customers together, hold a meeting at a specific time and at a specific location, and announce a new product.

The success of new product launches is often related to future sales. Sir Hu from 51 Media Network believes that companies usually have three purposes for holding new product launch conferences.

1. Increase the visibility of the company and brand.

Brand awareness refers to the ability of potential buyers to recognize or remember that a certain brand belongs to a certain type of product. Increased brand awareness is critical to growing product sales. There are many ways to increase brand awareness. Using celebrity effects, participating in social welfare activities, using ancient culture and well-known IPs, etc. are all ways to increase brand awareness. These methods can all be implemented at new product launches. Companies can invite stars and celebrities to attend conferences or even serve as new product spokespersons or promotion ambassadors. They can also hold charity donation ceremonies at press conferences, and they can also link up with museums and well-known IPs.

2. Show the strength of the company and brand.

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