Precautions for purchasing milk powder:

1, wait-and-see stage: most milk powders are classified according to children's age, generally divided into 0-6 months, more than 6 months, 1-3 years old and 3-6 years old. When buying milk powder, choose according to your age.

2. Look at the formula: look at the added ingredients, their weight and proportion. The protein, fat, carbohydrate, vitamins, minerals and trace elements of infant formula milk powder in China are clearly stipulated in the three compulsory national standards.

3. Look at the packaging: choose the milk powder produced by regular and large manufacturers, and pay attention to whether its packaging is complete and whether it is marked with trademark, manufacturer's name, production date, batch number and shelf life.

4, look at the quality: milk powder is white and slightly yellow, if the color is dark or burnt yellow, it is defective. With a faint milk smell, if there is fishy smell, musty smell and sour taste, it means that the milk powder has gone bad.

Enterprise prospect analysis:

The 201/edition of the World Dairy Situation report shows that in 20 10, China imported 326,000 tons of whole milk powder and 89,000 tons of skimmed milk powder, accounting for 1 1.8% of the global trade volume, an increase of/kloc over the previous year.

Whether it is a foreign brand or a national brand, the first thing consumers value is the quality of products. For domestic enterprises that have experienced crisis, it is the primary task to ensure product quality and enhance consumers' trust. Although domestic brands have shown a good development momentum, the "alarm bell is ringing", so don't let quality problems hit consumers again.

The competition in the domestic milk powder market is becoming increasingly fierce, and domestic and foreign milk powder brands are stepping up their efforts to seize terminal resources, with frequent promotion wars and price wars. In the high-end market, foreign brands still occupy an absolute advantage.

With the maturity of domestic milk powder brands in R&D, technology, quality control and development strategy, the market competition of milk powder in China will enter a white-hot stage.