Nothing can be taken for granted for a product. A strong or a weak marketer can succeed if they manage to create a difference.

Nothing can be taken for granted for a product. Regardless of whether the market is large or small, as long as people can do something different, they will succeed.

If they don't, failure is the only outcome unless lack of product differentiation is made up through significant price differentiation. It is better to act proactively, thinking of the worst.

If not, it means that the product has not been differentiated through price. It’s best to plan ahead and prepare for the worst.

Else, when things start going the other way, enough time and even money may not be available to differentiate.

Also, when things start going the other way, enough time and even money may not be available to differentiate. Money and time are of no avail.

It is essential that a product has a reason for being purchased which is different from other available products. The days of just being a good product is over.

To have one product For products to sell well, it is very important to have characteristics. The days of one product dominating the world are over.

Among a range of good products one with a difference will survive. At the market place it is the survival of the differentiated.

Among the many excellent products, the most distinctive one Which one will be retained by the market and the fittest will survive.

On the other hand manufacturers eventually learn market power lies with building their own brands. Japanese and South Korean companies spent liberally to build up brand names such as Sony, Toyota, Gold star, and Samsung.

On the one hand, manufacturers finally understand that if they want to gain market share, they must rely on their own brands. Companies in Japan and South Korea spare no effort to build their own brands, such as Sony, Toyota, and LG (the predecessor of the LG brand is now called Lucky Goldstar, or LG for short. It used to be called goldstar, and the Korean Gold Star Company, also called Goldstar, has long been changed to LG. . ), Samsung.

Even when these companies can no linger afford to manufacture their products in their homelands, the brand manes continue to command customer loyalty. Branding is a major issue in product strategy.

Even when When these companies stopped producing products domestically, customers remained loyal to these brands.

On the one hand, developing a branded product requires a great deal of long-term investment companies' subcontract manufacturing to other companies.

On the other hand, developing a brand requires a great deal of Invest for the long term and collaborate with other companies to produce.

* What Is Brand?

Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect, and enhance brands. Marketers say that "branding is the art and cornerstone of marketing." The American Marketing Association defines a brand as follows:

What is a brand?

Perhaps the most significant skill of a professional marketer is the ability to create, maintain, protect, and enhance a brand. They say: "Brand is the art and cornerstone of marketing." The American Marketing Association defines brand this way:

* A brand is a name, term, sign, symbol, or design, or a combination of them , intended to identify the goods or services of one seller and to differentiate them from those of competitors.

A brand is a name, symbol, symbol or design, or a combination of these, intended to describe a A product or service that is different from other products or services.

In essence, a brand identifies the seller of marker. It can be a name, trademark, logo, or other symbol. Under trademark law, the seller is granted exclusive rights to the use of the brand name in perpetuity. Brands differ from other assets such as patents and copyrights, which have expiration dates.

In short, brands are representatives of sellers. It can be a name, trademark, logo, or symbol. Trademark law stipulates that merchants have the exclusive right to use their trademarks permanently. Brands are different from other assets, such as patents and copyrights, which have expiration dates.

A Brand is a Promise

First and foremost, a brand is a promise. It says 'you know the name, you can trust the promise'. As all promises, it is trusted only as far as those promises are met.

A brand is a promise

First of all, a brand is a promise. In other words, "If you know the name, you can believe its promise." Only when all the promises are fulfilled will people believe it.

Trust is a critical first step and brands aim to accelerate that step leveraging the implied promise of the brand.

Customer trust is a critical first step for a product , and the role of the brand is to improve this step and push the lever of trust to the brand's side.

A Brand is an Associated Image

Most brands have a logo which acts as a short-cut to remind us of the brand promise.

A Brand is an Associated Image An Impact

All brands have a slogan that quickly makes people think about its promise.

The logo uses color, shape, letters and image that is designed both to catch our eyes and to guide our thoughts in the rights direction.

This logo uses color, shape, letters and image that is designed both to catch our eyes and to guide our thoughts in the rights direction. Play with shapes, fonts and images to catch people's eyes and guide their thoughts.

The brand may also be associated with tunes, celebrities, catchphrases and so on. All parts of the brand image works as a psychological trigger or stimulus that causes an association to all other thoughts we have about the brand.

Everything and Everyone is a Brand

When people think of a brand, they may think of some tunes, celebrities, slogans, etc., which will induce people to psychologically connect with the brand Come together.

Everything can become a brand.