In social life, we see a large number of industrial and commercial names, that is, store names, company names, product names, trademark names, etc. Most of these business names are the result of people racking their brains and carefully considering every word. It comes out, because whether the business name is appropriate or not is directly related to the business and image of the business. So do you know about the techniques, reasons and principles of company naming? The following is a detailed analysis of its connotations.

As a businessman, regardless of the size of the capital, they attach great importance to their name. Commercial naming is a commercial activity, so commercial naming should follow commercial principles and be named according to your own business projects, products, consumer objects, etc.

Adapting measures to local conditions and varying products, this is the main feature of commercial names.

1. The name of a company is to attract business

In real life, store signs with high generalization power and strong appeal can provide visual stimulation to consumers. and psychological effects are important. Whether the name of the store is good or bad is the key to whether it can arouse consumers' curiosity and whether it can make the store brand famous. Some time-honored stores often use elegant, simple and elegant names, such as Lu Mingchun, Tongrentang, Tianhetang, Rongbaozhai, Quanjude and so on. These store names have become the golden signs of insurance business.

The following aspects should be considered when naming a store:

1. The name of the store must be consistent with the products sold. The method of naming the store can usually reflect the business characteristics of the operator or the main business. The excellent quality of the store makes it easy for consumers to identify the business scope of the company and create a desire to purchase. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people will know that Tong Ren Tang sells traditional Chinese medicine just by looking at the Tong Ren Tang sign or any other sign. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes.

2. Store names must be novel and unconventional, and can quickly capture consumers’ vision. Store names must be novel, arouse consumers’ interest, and attract them to patronize the store, such as Kou Xian, Big Three Dollars, Store names such as Goubuli arouse interest and curiosity among consumers.

3. The store name should be concise and easy to read and remember. The store name should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.

4. The store name should give people a sense of beauty and artistic accomplishment, and have cultural heritage to make consumers feel at ease and comfortable. Such as Louwailou, Taotaoju and so on.

The main methods for naming stores are as follows:

Name methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc.

Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Xi'e Clothing, Xiangfei Beauty, etc.

Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc.

2. The name of a company is to shape its image

Shaping the image is very important for every company, and it can be said to be related to their life and death. The first step in shaping your image is to come up with a good company name. In modern society, market competition is fierce and business wars occur one after another. In order to ensure one's market share, expand the market, stabilize and attract many consumers, one must have a strong product brand and a resounding corporate name.

1. The meaning is beautiful, such as China Changhong Co., Ltd. The name of Changhong means that the sky will clear after the rain. It has a magnificent and spectacular meaning. The sun is the reddest and Changhong is renewed. Similarly, Konka, a company famous for its production of color TV sets, means a happy life with many excellent products. Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its name Sanjiu, has countless unforgettable meanings in ancient Chinese, and implies unremitting pursuit. Jiannanchun Winery is named Jiannanchun, which means full of spring and unlimited opportunities for spring.

2. A business name that is concise, clear, and easy to remember will definitely not be a weird name. It will not be a name that is difficult for others to pronounce and remember. In order to facilitate the public's memory, most general corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people.

This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.

3. The name has affinity. A good corporate name should not give people a too serious feeling, nor should it give people a feeling of rejecting people from thousands of miles away. Instead, it should have an affinity, that is, it should be respectful to people. The feeling of being close and trustworthy, at least gives people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Winery. The name Xinghua Village comes from "Qingming" by Du Mu, a poet of the Tang Dynasty. "Ask where the restaurant is, the shepherd boy points to Xinghua Village." This name has a rural feel and gives people on the road a sense of intimacy. Another example is the Sichuan Tiange Group Company. The name Tiange comes from the Tang poem Goose, Goose, Goose, and Bent Neck to the Sky, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory. The name Xinyi seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which can easily make people feel close and familiar. Dabao Cosmetics Company in Beijing, the name Dabao seems to come from the name of a child from an ordinary family. It gives people a friendly and easy-going feeling and is easily recognized by customers.

3. Several types of enterprise naming

1. Enterprise names based on place names, such as Yangtze River Enterprise Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Pearl River Group Company, Zhangjiajie Tourism Company, Ejue Mineral Spring Beverage Company, etc. This kind of naming is relatively common among Chinese companies.

2. Use auspicious and socially favored things as corporate names, such as Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Jinlu Group Company, Haima Furniture Mall and so on.

3. Choose wealthy and noble words as your company name. Such company names can be divided into two categories: implicit and straightforward. The more straightforward corporate names strive to show their extraordinary style, such as Goldlion, Silverlion Company, Fushen Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Imperial Hotel, etc. Implicit ones include Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Clothing Company, Gaoya Silk Fabrics Co., Ltd., etc.

4. Choose a name with a strong traditional commercial flavor as the company name. This type of name was most popular in China in the old days. Such as Yuanfeng Bank, Daqingyuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank, etc. Most of the names of such enterprises are composed of Chinese characters with auspiciousness and auspiciousness, which means auspiciousness for their business operations and production.

5. Choose a name with a modern meaning as your company name. In order to comply with the trend of the times and cater to the aesthetic tastes of modern consumers, some companies pay attention to choosing names with a modern meaning. Such names generally give people a sense of foreignness. , giving people a sense of commercial taste and fun. Such as Beijing Yansha Commercial Building, SEG Mall, Parkson Group, Xiehe Group, Majestic Hair Salon, Haiyun Bodybuilding Center, Oris Cosmetics Company, Meijiajing Cosmetics Co., Ltd., etc. It should be noted that more and more companies are using foreign language transliterations and pursuing foreign names. Many names only focus on the gorgeous meaning of the word, and are composed of several characters with quite modern meanings. As for the meaning of the name, it does not matter. Pay attention again. This kind of corporate name will eventually lose its cultural connotation and become a symbol.

4. Naming of Tourism Enterprises

China’s tourist attractions are generally divided into three types, one is purely natural landscape, the other is purely cultural landscape, and the other is purely cultural landscape. It is a combination of natural landscape and cultural landscape.

The original names of tourist attractions with natural landscapes lack humanistic connotations, so it is better to use literary words. For example, the famous Jiuzhaigou and Huanglong tourist areas use words that directly describe the landscape. Such as Changhai, Pucui Lake, Wucai Lake, Pearl Waterfall, etc. in Jiuzhaigou Valley. Huangguoshu Waterfall, Xinjiang Tianchi, Zhangjiajie Shili Gallery and other scenic spots all use adjectives directly.

Because cultural landscapes have historical connotations, their names are directly related to historical events, characters, and locations. For example, Huangliang Meng Village in Guo County, Hebei Province, also known as Lu Weng Temple, is related to the Chinese idiom Huang Liang Meng. Jiezhou Guandi Temple, its name is related to the fact that this place is the origin of Guan Yu, and it became the ancestor of the Wu Temple. Another example is the names of Bingshu Baojian Gorge and Goddess Peak in the Three Gorges, which are all named according to historical legends and fairy tales.

The names of scenic spots that have both cultural landscapes and natural landscapes also combine the characteristics of both humanistic landscapes and natural landscapes. For example, Mount Ejue in Sichuan has Wannian Temple, Xianfeng Temple, Baoguo Temple, and Chunshan Temple. There are cultural landscape names such as Yangdian Temple, Fuhu Temple, Shenshui Pavilion, Xixiang Pool, Qingyin Pavilion, Leiyin Temple, and Jinxiang, as well as natural landscape names such as Yixiantian, Zilongdong, and Hongchun Xiaoyu.

The names of tourist destinations are used to attract tourists and show the charm of the tourist destination, so the names have a strong literary flavor. For a tourist attraction like garden architecture, the name is more elegant and tasteful.

For example, in the Jinci Temple in Taiyuan, Shanxi, there are water mirror terrace, fish pond flying beam, Taifengxuan, Jingyi Garden, Suohong Bridge, Liubi Gate, Zhenqu Pavilion, Butiezhou, Nanlao Spring, Sheng Manlou and other scenic spots, the names of these landscapes have a strong literary interest. Names with rich literary meaning are the most important features of the names of tourist attractions. Another characteristic of the names of tourist attractions is that they pay attention to the cultural connotation of the name, and try their best to combine it with historical legends, folklore, myths and legends, literary imagination, and observation. For example, the Giant Reclining Buddha in Mount Ejue and the Sleeping Beauty in Dianchi Lake in Kunming are all landscape names derived by later generations based on careful observation of mountain shapes and their literary imagination.

5. Naming of real estate companies

As competition in the real estate industry becomes increasingly fierce, more and more attention is paid to the names of residential communities built. Injecting cultural connotation into newly built residential communities has become a common sense among society and people in the real estate industry. A good residential community name and a good developer company name will have a positive effect on consumers. The naming of real estate residential areas, after injecting cultural connotations, will give people a refreshing feeling, bring people a kind of pleasure, and make people happy. For example, the name of a real estate residential area located near Liuhuaxi in Chengdu should be related to Du Fu's Thatched Cottage. This area is a common scene in Du Fu's poems. The name is copied from Du Fu's poems, which will undoubtedly add a lot of charm to the community. .

If we name each building in the community as follows: Chengjiang, Yueyong, Xiuzhu, Qianrun, Yuanjiang, Jianchun, or Yingjiabi, Lifangzhou, Zhujingjia, Qingjia Weilin, Jintingdong and Chaohuiguo will give people a feeling of cultural taste and elegance. But if you give each building the following names: Victory, Triumph, Joy, Red Flag, Pioneer, Hongbo, Zhuanghuai, or names such as Blue Bank, Hongfan, Xuetao, Xiafei, etc., it will give people a nondescript or incongruous name. feeling, and has no cultural taste at all, unable to create a warm and pleasant cultural atmosphere. Only when the modern real estate industry uses names and pays attention to its humanistic connotations can it gain the upper hand and seize the commanding heights under the same competitive conditions. If the name is too vulgar, it will make people feel that the taste is not high and it lacks class; if the name is elegant, different names should be used according to the type of city, location, and what kind of consumers it is intended for. Only in this way can we cater to consumer psychology and attract your attention.

6. Specific steps and methods for naming companies and products

The naming methods for companies and products are based on industry characteristics and product performance, incorporating Chinese character principles, CI principles, Tai Chi principles, and aesthetic principles , geography, humanities, regional culture, age structure, and focusing on the internationalization and creativity of naming. Finally, proper positioning and comprehensive analysis to create a unique, easy to identify, easy to spread, good name that is conducive to the development of the enterprise, and create a world with cultural heritage. famous brand.

Of course, the agility of mathematics has its inducing and suggestive power on everything that has a name or title. Therefore, when naming a company or product, it is safer to refer to the good and bad luck of 81 in mathematics. Especially when naming a company, the company's name and word-of-mouth reputation are mathematically auspicious. The general name of the company should also be auspicious in mathematics and the meaning of the words should be good. The Five Elements of Mathematics should be in harmony with the name of the person in charge and the Five Elements of Personality. The five elements of the company name should not conflict with the Five Elements of the person in charge's personality. Notes on naming enterprise products: The industry nature, registered capital, geographical location, business scope, corporate philosophy, year, month, day, time and name of the operator’s birth must be provided.