Shandong Binzhou Haosheng Towel was awarded the title of "China Bamboo Fiber Home Textile Production Base" by China Household Textile Industry Association, and it was the governing unit of the 4th and 5th Council of China Home Textile Association, ranking 206th in the top 500 competitiveness of China garment and textile industry. In recent years, the group company has been brave in reform, bold in innovation, introduced new technologies and applied new materials, and constantly researched and developed new products. It has embarked on a new road of industrialization with high technology content, good economic benefits, low energy consumption, less environmental pollution and full play of human resources, seized development opportunities and promoted the rapid development of enterprises. The vigorous development against the trend has attracted the attention of China Textile Industry Association. Chen, vice president of China Textile Industry Association, Yang Donghui, former vice president of China Household Textile Industry Association, Yang, current president of China Household Textile Industry Association, Zhu Beina, vice president of China Cotton Textile Industry Association, and Xia, president of Shandong Textile Industry Association, visited the company for inspection and guidance, and spoke highly of the company's production and operation. Wang Jianzhong, the chairman of the board of directors, won the "Shandong Textile Entrepreneur Entrepreneurship Award" in 20 10 and 12, and was awarded the title of "National Model Worker in Textile Industry". The group company pursues the development concept of "the world is virtuous and prosperous for a hundred years", with product innovation as the breakthrough, brand building as the core, marketing as the guidance, and dedication to society as the mission, and insists on development without relaxation. From June 5438 to October 2009 10, the company adjusted its new development direction, made great efforts to build a towel product family and brand strategy, and established Avai Knitting and Clothing Co., Ltd., with a planned total investment of 500 million yuan. The project was carried out in three phases. The investment in the first phase of the project is 65.438+0.2 billion yuan, and the industrial layout adjustment planning, the overall planning of industrial parks and the construction of basic supporting facilities of the group company have been completed, and the factory buildings and supporting houses have been built with an area of 654.38+0.6000 square meters. In the second phase, the investment was 250 million yuan, and 40 large circular looms were imported from Germany, installed and put into use, and Hong Kong Lixin finishing equipment, 100 Italian Wan Ma Kai looms, 50 French Stauble jacquard machines, 320 Japanese sewing equipment and hosiery machines were introduced. The investment in the third phase of the project is 65.438+0.3 billion yuan, and the supporting construction of living quarters and office areas has been completed. The industrial park is green, beautiful and bright. Build a garden-style industrial park with perfect facilities, complete functions and beautiful image. After the project is completed, the annual output value will reach 3 billion yuan, and the profit and tax will reach 300 million yuan, striving for a double harvest of economic and social benefits.

The company attaches great importance to industrial transformation and upgrading, scientific development and brand building. Towel family is the first guide of its brand building. While paying close attention to internal total quality management, we should strengthen the publicity of the company's popularity and reputation and introduce talents. On March 20 10, the company successfully held the bamboo fiber Boao Forum Summit in Hainan, which enhanced the company's popularity in the country. Irene Wan, a famous Hong Kong movie star, was hired as the brand image spokesperson with huge investment, and Keiko Masaki, a world-class designer, was hired as the company's chief designer with high salary, which introduced world-advanced design concepts, improved the design and research level, and ensured the leading level of products at home and abroad and the leading position in the market. On the basis of obtaining the "Shandong Famous Trademark" in 2008, we will strive to obtain the "China Famous Trademark" in 201year, and strive to build the first brand of bamboo fiber in China.

"Innovation with customers and all walks of life, * * * win-win, * * * enjoyment" is the eternal pursuit of the group company, and environmental protection, health and fashion are the development direction of the group company's active efforts.