Nowadays, everyone is becoming more and more aware of copyright. After all, many companies are rushing to register trademarks, which has caused many large companies to suffer a lot of losses. Therefore, newly established companies generally Register all relevant trademarks to avoid infringement.

Li Jiaqi is a very familiar anchor. Anyone who likes to buy things online has almost heard of Li Jiaqi’s name. Li Jiaqi has an iconic voice, which is? OMG, buy it. ! Buy it! ?It is very brainwashing and magical, with an inexplicable inciting power, attracting consumers to buy and consume in Li Jiaqi’s live broadcast room. Now this voice has become Li Jiaqi’s symbol. Li Jiaqi also applied to register a sound trademark for this, but it was rejected. .

Some people think that Li Jiaqi's registered sound trademark was fortunately rejected, otherwise even saying "OMG" might constitute infringement. In fact, the worries of netizens are unfounded. There is a very clear judgment in our country about whether it constitutes infringement. If it is only used for daily use, it will not constitute infringement, but if it is used for commercial purposes, it will be considered infringement. Li Jiaqi also responded in the live broadcast room that he was afraid that some unscrupulous merchants and Sanwu products would use his voice to promote, so he thought of registering a trademark. This is a protective registration.

I don’t think this trademark has any adverse effects, because now many video bloggers and unscrupulous merchants are using Li Jiaqi’s name and voice to mislead consumers, and put their products and Li Jiaqi on live broadcasts. The videos in the video are edited to give consumers the feeling of being recommended by Li Jiaqi. This is undoubtedly an act of gaining popularity and consuming Li Jiaqi's trust.

After successful registration, you can avoid the phenomenon of some bloggers taking advantage of Li Jiaqi's popularity and traffic, and also avoid damage to the rights and interests of consumers. When buying things, everyone should also remain rational and don't As soon as I saw Li Jiaqi, I started buying like crazy.