Advertising is an important part of integrated brand communication. To do this part well, it is inseparable from the overall strategic planning.

For example, when communicating content, it is necessary to determine who should be told and who should be told. What and how to say it can only be done accurately and in line with the overall brand strategy and positioning to achieve the effect of brand communication

When making an advertisement, you must first consider one question: What is your advertisement? Who is it for? The melatonin advertisement has been criticized by countless people as "vulgar" and "disgusting", but it is undeniable that it is successful and we all remember it. More importantly, the main buyer group of melatonin, that is, ordinary people, recognize it and regard it as It is regarded as a "good gift", and the most fundamental purpose of advertising "to promote product sales" is achieved

Advertising creation should take the target consumers into consideration, aim to be effective, and adhere to social responsibility on the premise Under the current situation, as long as it can convey information to the target audience, impress the target consumers, and promote sales, then it doesn’t matter if the advertisement is “too rubbish”. “Go your own way and let others tell you.”

Advertising , the simplest is often the most effective

Starting from symptoms, starting from problems, starting from needs, it is easiest to impress consumers. We must pay attention to consumers’ living conditions and consumption psychology. There is no need to create any concepts. What a mystery

Consumers’ reception of advertising information is very limited. He has no time or interest to listen to your wordy words, but if you get straight to the point and tell him what problems you can help him solve, he will listen with pricked ears.

A successful advertisement often has "three ones": a touching slogan, a concise and powerful graphic, and a well-executed CF

Because consumers can see These are the only things that can be seen, no matter how well the other things are done, consumers cannot see them

In TV advertising, sound and vision play an equally important role

The pace of life in modern society is fast. Few people will sit down and watch advertisements seriously. People usually accept advertising information while eating or busy with other things.

Therefore, many TV advertisements use cheerful advertising songs to attract attention and generate attention. The role of memory points, and use a powerful slogan to highlight the theme at the end

For advertising, you cannot be blind. What media, time, location to choose, and how to arrange the intensity and frequency of advertising all need to be Have a strategy to achieve the best advertising results at a reasonable cost