To analyze a logo, you first need to understand the principles and types of logo design, as well as the basic information about the organization represented by the analyzed logo. There are three distinct categories of logo design: text (letters), graphics, and a combination of the two. Let me take some car logos as examples:

(AUDI)

The logo of the Audi sedan is four rings, representing the four companies before the merger. These companies were once manufacturers of bicycles, motorcycles and passenger cars. Since the company was originally formed by the merger of four companies, each ring is a symbol of one of the companies.

Daimler-Benz (BENZ)

In June 1909, Daimler applied to register the three-pointed star as the logo of the car, symbolizing mechanization on land, water and air. . In 1916, a circle was added around it, with four small stars inlaid above the circle and the words "Mercedes" below. "Mercedes" means happiness, which means that the cars produced by Daimler will bring happiness to their owners.

Volkswagen (VOLKSWAGEN)

Volkswagen Wagenwerk in German means a car used by the public. The VW in the logo is the first letter of the full name. The logo is composed of three "V"s made with the middle and index fingers, which means that Volkswagen and its products must win - win - win.

TOYOTA

Toyota's three oval logo has been used since the early 1990s. The large oval in the logo represents the earth, and the two ovals in the middle are vertically combined to form a T, which represents Toyota. It symbolizes that Toyota is based on the future, its confidence and ambition for the future. It also symbolizes that Toyota is based on customers and guarantees customers. It symbolizes that the hearts of users and the hearts of automobile manufacturers are connected together, with a sense of mutual trust. At the same time, it symbolizes Toyota's superb technology and innovation potential.

FORD

Ford's logo uses the English word "Ford" with white letters on a blue background. Because founder Henry Ford liked small animals, the logo designer painted Ford's English name into a pattern that looked like a little white rabbit.

BMW

The blue and white pattern in the middle of the BMW logo represents the blue sky, white clouds and the constantly rotating propeller, indicating the long history of the BMW company and symbolizing the company. The company's past leading position in aero-engine technology also symbolizes the company's consistent purpose and goals: to satisfy customers' greatest wishes with advanced and sophisticated technology and the latest concepts in a vast space and time, reflecting the company's vigorous momentum and rapid changes. The new face of Rolls-Royce

Rolls-Royce (ROLLS_ROYCE)

The logo pattern of Rolls-Royce cars uses two "R" overlapped together, symbolizing that you have I, I have you, embodying the harmonious and harmonious relationship between the two.

In addition to the double R, Rolls-Royce's logo also has the famous Jumpman logo. The idea of ??this logo was taken from a 2,000-year-old statue of the Goddess of Victory in the art corridor of the Louvre Museum in Paris. Her solemn and noble figure is the source of passion for artists. When automotive art master Charles Sykes was invited to design the logo for the Rolls-Royce Motor Company, the image of the goddess deeply imprinted in his mind immediately inspired him to create. Then a statue of a goddess with arms stretched back and a veil floated over.

FERRARI

The logo of Ferrari is a leaping horse. In the First World War, Italy had an outstanding pilot; on his plane There is such a prancing horse that will bring him good luck. After Ferrari's initial racing win. The pilot's parents, an earl couple, suggested that Ferrari should also print the prancing horse, which brings good luck, on the car. Later, when the pilot died in battle, the horse became black; and the background color of the logo was the color of the canary in Modena, where the company is located.

PEUGEOT

The predecessor of Peugeot Automobile Company was a small workshop founded by the Pierre brothers of the Peugeot family in the early 19th century to produce saws, springs and other iron tools. The trademark of these iron products is a mighty lion, which is the symbol of the province of Fernando Quinti where the company is located, and has an invincible metaphor. It embodies the three major advantages of the Peugeot saw: the saw teeth are like a lion's teeth and are durable, the saw body is like a lion's backbone and is elastic, and the saw's performance is as unimpeded as a lion's. When the first Peugeot came out in 1890, the company decided to continue to use the "Lion" trademark to show its high quality.

ASTON MARTIN

The Aston Martin car logo is a flying roc with the English words "Aston" and "Martin" respectively. It means that the company is like Dapeng, with sprint speed and lofty ambitions.

Bentley

When Walter Owen Bentley produced the first four-cylinder racing car in 1919, it had a badge on the car with a pair of Bentley's initial "B" is surrounded by falcon wings. Now four-cylinder cars are no longer produced, but the "B" badge is still the symbol of Bentley (Bentley). The Bentley sedan logo is based on the first letter "B" of the company name, with a pair of wings, like an eagle soaring in the sky. This logo is still in use today.

Lincoln (LINCOLN)

The Lincoln car logo uses President Lincoln's name as the car logo.

JAGUAR

The origin of the name Jaguar can be traced back to 1937. In June of that year, SS Motor Company officially took over Sunbeam (Wolverhampton) Motor Company. At that time, Sir Lyons really wanted to name the car Sunbeam, because Sunbeam had won many championships in world racing and could be described as a symbol of "victory". Unfortunately, there were some problems within the company. In the end, it was forced to abandon the use of Sunbeam as the company's name. Sir Lyons finally chose a name with a crisp pronunciation in various languages-Jaguar, which was named after a flying machine in World War I. Jaguar is also called Jaguar, and Hong Kong people also call it "Jigger", due to the transliteration of the English JAGUAR.

Chevrolet

(CHEVROLET)

The Chevrolet trademark represents a patterned bow. Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet

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LEXUS

The logo of Lexus takes the first letter of the car name, which is the first letter "L" of LEXUS

Lamborghini ( LAMBORGHINI)

The company's logo is a head full of strength, ready to launch a fierce attack on the opponent. It is said that Lamborghini himself has this kind of bullish temperament that is not to be outdone, and it also reflects the characteristics of Lamborghini's products, because the cars produced by the company are all high-power, high-speed sports sedans. The company name is omitted from the trademarks on the front and rear of the car, leaving only a stubborn cow.

CADILLAC

The name "Cadillac" was chosen to pay tribute to Anthony Mens Cadillac, a French royal aristocrat, explorer, and founder of the city of Detroit in the United States. The trademark graphics mainly consist of a crown and a shield. The crown symbolizes the coat of arms of the Cadillac family, and the seven pearls on the crown represent the royal aristocratic lineage. The shield symbolizes the bravery of Cadillac's army. The shield is divided into 4 equal parts. The first and fourth equal parts are the full-bottom coat of arms of the Clemens family. The dark brown stick across the middle separates three identical black birds, two on top and one on the bottom. These three birds represent the sacredness of the shamisen, and also represent the bold and passionate Christian warrior wisdom, wealth, smart mind and its perfect moral character. The second and third decile are due to internal intermarriage. When another piece of territory is added to the property of the Clemens family, these 4 equal parts can be adopted in the Clemens coat of arms.

The colors used within 4 equal parts indicate the vast land and enhance the reputation of the Clemens family. Red marks the bravery and boldness of action; silver represents unity, fraternity, virtue and wealth. The crossed bars represent the bravery of the knights in the Crusades. The Cadillac trademark is a tribute to the heroism and honor of the ancestors who founded the city of Detroit.

This logo also symbolizes the nobility, luxury, style and chic of Cadillac cars. The bravery and invincibility of the Cadillac knights symbolizes the huge market competitiveness of Cadillac cars

Alfa Romeo

Alfa Romeo's The logo began to be used in the early 1930s. It is the city emblem of the city of Milan and the family emblem of the Duke of Visconti, the lord of Milan in the Middle Ages. The cross part of the logo comes from the story of the Crusaders' expedition from Milan; the right part is The coat of arms of the Grand Duke of Milan; there are various legends about the pattern of snakes devouring the Saracens, one of which symbolizes that Visconti's ancestors once fought off the "dragon" that caused the people to suffer. In short, this ancient badge has become famous all over the world along with the Alfa Romeo sports car and has become one of the well-known trademarks today.

Skoda

The meaning of the "Skoda" trademark is: the huge ring symbolizes Skoda's impeccable products for the world; the bird's wings symbolize technological progress and product marketing around the world ; The arrow flying to the right symbolizes advanced technology; the vermilion color in the outer ring symbolizes Skoda's more than 100 years of tradition; the green paved in the center expresses the Skoda people's commitment to resource regeneration and environmental protection. Pay attention to. The cinnamon twig leaf in the lower part of the trademark of the Skoda Fresia brand car currently produced represents victory. In addition, there is a legend about the "Skoda" trademark: It is said that the manager of the factory brought back an Indian servant from America. This man was very diligent and had a beautiful face, so his face was chosen as the trademark, which is now the Skoda arrow-shaped logo.

GM

"GM" is the abbreviation of the name of General Motors Corporation of the United States, taken from the first capital letters of the first two words of the full English name of General Motors Corporation. . Each model trademark adopts the logo of the company's subsidiary divisions. On September 16, 1902, William Durant founded the early General Motors Company, headquartered in Detroit, Michigan, USA. After several efforts by William Dutland, General Motors of the United States was established by combining or merging companies such as Buick, Cadillac, Chevrolet, Oldsmobile, Oakland, Pontiac, Hughes and EDS Computers. The company has turned the original small car companies into branches of the company, resulting in more than 30 branches under the company. Among the more well-known divisions are: Buick Division, Oldsmobile Division, Pontiac Division, Chevrolet Division, Cadillac Division, etc.

Audi

Audi Motors is now a subsidiary of Volkswagen, headquartered in Ingolstadt, Germany, with an annual output of about 450,000 cars. The main products include A3 series, A4 series, A6 series, A8 series, convertible and sports car series, etc. The logo of Audi cars is four rings, representing the four companies before the merger. These companies were once manufacturers of bicycles, motorcycles and passenger cars.

Hongqi

From December 1958 to September 1959, FAW produced the first "Hongqi" car based on four-wheel modification design and testing. The finalized product, CH72 "Hongqi" brand high-end double-cab sedan, was trial-produced and sent to Beijing to participate in the 10th anniversary celebrations of the National Day. At the same time, the CA72 model was used to transform it into a review vehicle for use in the Tiananmen Parade. In early 1960, FAW began to transform the three-row "Hongqi" sedan based on the CA72 model. On the eve of the National Day in 1965, the three-row "Hongqi" limousine was finalized and produced. In September 1965, the first The "Hongqi" prototype was sent to Beijing. Peng Zhen took a test ride on East and West Chang'an Street and expressed particular satisfaction with the car's removable back seat. After national acceptance, it has been designated as China's high-end sedan.

Dongfeng

Dongfeng Motor Company (formerly the Second Automobile Industry Corporation) was founded in 1969. It is a modern automobile designed, constructed and equipped by relying on my country's own strength and adopting the "treasure accumulation" method. It is also one of the three major automobile groups supported by the state.

Alfa Romeo

Alfa Romeo is a high-performance sports car that can be compared with BMW. It not only has the characteristics of easy handling, safety and stability, but also has a romantic and interesting appearance. Model, one of the famous Italian cars. The car emblem follows the family crest of the Duke of Visconti, the lord of Milan in the Middle Ages. The cross on the left side of the logo comes from the story of the Crusaders' expedition from Milan. On the right side, a snake is devouring the Saracens. It symbolizes that the ancestors of Lord Visconti fought off the "giant snake" that caused the people of the city to suffer. "The legend. This logo is also the emblem of the city of Milan, Italy.

Lotus

The Lotus brand is the masterpiece of British gentleman Colin Chapman. Chapman was a typical British gentleman, with a neatly trimmed mustache. There are many such gentlemen described in movies, but they are rare in Britain today. In the decades after the war, the British engineer's name had a huge impact on world motor sports. The Lotus team under his leadership has won the F1 race seven times since 1958 and created a variety of outstanding models that will go down in history. Chapman started from scratch and, driven by the enthusiasm for motor sports, personally built the racing car of his choice, and then created brilliant achievements in both automobile manufacturing and racing. This can be regarded as the most beautiful story in the history of the world's automobiles

Dodge

Dodge cars are known for their low price and popularity, and are very popular. Car models include: Viper, Interpid, Stealth, Spirit, Shadow, Neon, Colt, etc. Brothers John Dodge and Horace Dodge were Henry Ford's Shareholders and directors, their factory initially produced parts for Ford automobiles. Due to Ford's success, the Dodge brothers also benefited and began to develop their own company, becoming a competitor of Ford. The Dodge brothers separated from Ford in 1919. Later, Dodge became The backbone of Chrysler Motor Company.

Saturn

In 1985, General Motors decided to establish a new Saturn division in an attempt to develop advanced Saturn cars to resist the large-scale entry of foreign cars into the US market. The division is located in Spring Hill, Tennessee, and is GM's only company built from within. The main products are divided into luxury sedan SL, station wagon SW and sports car SC. Saturn is the youngest brand of General Motors. It does not carry historical baggage or worry about harming tradition. It takes market demand as the criterion and innovates and travels lightly. This is the characteristic of Saturn cars. The original intention of Saturn is to resist the import of foreign cars into the US market. It must be innovative in appearance and performance, and have an advantage in price. In mid-1999, an American market research consulting company conducted a survey of 47,000 new car buyers on the topic of "Which car is the best value to buy?" and the Saturn SC sports car ranked first. General Motors created the Saturn brand "to counter the Japanese challenge." While it didn't revolutionize automobile manufacturing as announced, the Saturn dominated the U.S. market for cheap compact cars

Suzuki

The "S" in the Suzuki sedan logo is the first letter of Suzuki. This design gives people a powerful feeling and symbolizes the developing "Suzuki". Suzuki was founded in 1920 and began producing motorcycles in 1952 and cars in 1955. Suzuki Co., Ltd. includes 7 factories. The automobile production group has Kosai Factory and Qingda Factory, which mainly produces mini and small cars, vans, jeeps and trucks; the Sagara Factory is an automobile engine factory; the Toyokawa Factory is responsible for the production of motorcycles; the head office The factory is responsible for the manufacturing of motorcycle engines.

The most comprehensive appreciation of the world's automobile logos and LOGO interpretation

Peugeot

Peugeot is one of the top ten automobile companies in the world and the largest automobile group in France. . Founded in 1890, the founder is Armand Peugeot. In 1976, Peugeot merged with the historic French company Citro?n, thus becoming a multinational industrial group in the world that mainly produces automobiles and also engages in mechanical processing, transportation, finance and service industries. Peugeot Automobile Company is headquartered in Paris, France, and its automobile factories are mostly in Fernandez-Quanti province. It has a total number of employees of about 11,000 and an annual output of 2.2 million cars. When Peugeot was founded, it mainly produced bicycles and tricycles. In 1891, it began to get involved in the automotive field and achieved success. Due to the continuous adoption of new technologies, the company's output is increasing day by day. By World War I, production had exceeded all French automobile manufacturers, reaching 12,000 vehicles. During World War I, Armand Peugeot promptly adjusted his business strategy, allowing the Peugeot company to develop during the war. In 1939, its annual output reached 48,000 cars. Peugeot's second period of great development was in the 1950s and 1960s after World War II. Automobile production surged more than ten times in 20 years, becoming the second largest automobile company in France. In 1976, Peugeot used its own economic strength to acquire 60% of the shares of the poorly managed Citro?n, thereby expanding its own strength. Total automobile production surpassed Renault Automobile Company and ranked first in France. Peugeot has 92 domestic companies and 84 overseas companies. The overseas companies are mainly commercial companies and there are not many industrial companies. Among them, the largest overseas industrial companies are British Talbot and Spanish Talbot Automobile Company. In the 1980s, Peugeot cooperated with China to establish a joint venture in Guangzhou and imported Peugeot 504 and 505 cars to China. Peugeot car products range from mini to luxury, with the most popular being mid-size cars. Peugeot is characterized by long life and good quality. Its 205 and 309 cars have taken the lead in car rallies over the years.

Kia

Kia Motors Corporation, founded in 1944, is South Korea's oldest automobile manufacturer. It has complete production lines for passenger cars and commercial vehicles, the Asan Bay Factory with a factory area of ??3.3 million square meters and the Soha-ri Factory with an area of ??790,000 square meters, with an annual production capacity of one million vehicles. Products have been exported to more than 130 countries and regions. Kia Motors Corporation is part of the Kia Group.

Renault

One of the top ten automobile companies in the world and the second largest automobile company in France. Founded in 1898, the founder is Louis Reno. Today, Renault Automobile Company has been state-owned and is the largest state-owned enterprise in France. It is also a monopoly in the world that mainly produces various types of automobiles and is involved in engines, agricultural machinery, automation equipment, machine tools, electronics, research institutes, and the plastics and rubber industry. Industrial group.

The first major development of Renault was during World War I. It produced guns, ammunition, aircraft and designed light tanks for the army, which made Renault a huge war fortune. After the war, the company turned to the production of agricultural machinery and heavy-duty diesel vehicles, and its diesel engine nuclear technology is a world leader. During World War II, Renault served the German fascists and provided a large number of tanks, aircraft engines and other weapons to the German army. Therefore, after the war, the Renault company was taken over by the French government and Louis Renault was arrested. After the war, with the support of the French government, Renault experienced its second period of great development. The company used state capital to merge with many small car companies, and exerted Renault's technological potential to develop a variety of new automobile products.

Since the Renault Group itself has machine tool, automation, and electronic branches, Renault's automobile factory has very advanced mechanical equipment and a high degree of automation. Electronic technology achievements can be quickly applied to automobiles, which also gives Renault an advantage in automobile high technology.

Renault Automobile Company has a complete range of automobile products. In addition to passenger cars and trucks, it also offers a variety of modified vehicles and special vehicles. It is the only one among the top ten automobile companies.

Renault is divided into four divisions: passenger cars, commercial vehicles, automation equipment and industrial products, and manages all domestic and foreign subsidiaries.

The company is headquartered in Billancourt, France. Its chairman is George Bess. It has a total number of employees of 220,000 and can produce 2.05 million cars throughout the year. The latest car products include Renault Cilo, Renault 19, Renault 25, etc. Renault has formed partnerships with Nissan Motor Co. and Samsung Motors Co.

Nissan

Nissan Motor Company was founded in 1933 and is one of Japan's three major automobile manufacturers. It was also the first manufacturer to start manufacturing small Datsun cars and auto parts. For decades, Nissan Motor Company's technologies and products have been loved by consumers around the world.

Since the first Duke appeared on the streets of Beijing in 1972, Nissan Motor Company and its products have been part of the development history of the Chinese automobile industry. Nissan Motor Company established a joint venture in Zhengzhou to produce pickup trucks and cooperated with Fengshen Motors to complete the market introduction of Fengshen Bluebird II. In addition to its manufacturing and production business in China, Nissan Motor Company also imports popular cars such as Fengdu and Sunshine from Japan to China. In 1998, "Fengdu 2000CC" was the first imported car to obtain the Beijing exhaust emission standard certificate, winning the favor and love of many consumers.

Nissan Motor Company is committed to designing and manufacturing cars that meet customer needs, and is actively committed to solving related issues in the automobile society, from traffic safety to environmental protection. At present, hybrid fuel vehicles and electric vehicles equipped with the automatic lane keeping assist system developed by Nissan Motor Co., Ltd. have been put on the market, and fuel cell vehicles are also undergoing road trials. Through global operations, Nissan Motor Company has 21 manufacturing centers in 17 countries around the world, with a total annual output of approximately 2.4 million vehicles, and sells vehicles in 191 countries and regions around the world.