1, operating a flagship store of its own brand goods;
2. Operating multiple self-owned brand goods, and each brand belongs to the same actual controller;
3. Flagship store opened by the owner of the store brand (service trademark);
(2) Category 2 and 3 flagship stores only invite Tmall.
(3) The owner of the store must be the owner of the brand (trademark) or the enterprise that holds the exclusive authorization document issued by the owner to open the Tmall flagship store;
Article 7 A specialty store refers to a store opened by a merchant in Tmall with another brand authorization document (trademark is R or TM status).
(1) The store has the following conditions:
1, operating a specialty store authorized to sell branded goods;
2, operating a number of authorized sales brands of goods and each brand belongs to the same actual controller shop;
The second store is only invited by Tmall.
(2) The authorization document issued by the brand (trademark) owner is not subject to geographical restrictions, and the validity period of authorization shall not be earlier than 20121231;
Article 8 Franchise stores refer to stores that operate two or more brands of Tmall (trademark R or TM) under the same investment category. You can only apply for one franchise store under one investment category.
Franchise stores have the following situations:
1, a franchise store that operates two or more other people's branded goods;
2. Franchise stores that operate both other people's branded goods and their own branded goods;
3. Operate two or more franchise stores with their own brand products;
Chapter III Qualification Criteria for Tmall's Application to Settle in
Article 9 For details of Tmall's eligibility criteria, please refer to the list of Tmall's eligibility criteria.
Chapter IV Restrictions on Opening Stores
Article 10 Restrictions on brand entry:
(1) It is the same as or similar to the existing brands, channels, services and categories of Taobao (including but not limited to Taobao, Tmall and Ceramic Art);
(2) Do you want it? Net? 、? Online goods? The brand is at the end;
(3) A brand with a commodity name or a common name;
(4) Brands including celebrities and place names;
Article 11 Cross-category operation restrictions of stores.
(1) Flagship stores and specialty stores,
1. A brand with a trademark registration certificate may apply for a category of goods approved for use on its trademark registration certificate;
2. Brands holding the Notice of Acceptance of Trademark Registration Applications are not allowed to operate across Tmall. Under the same category, you can apply for Tmall category according to the corresponding trademark registration acceptance notice;
(2) Franchisees are not allowed to operate across Tmall.
For the category of Tmall merchants, please refer to the "Tmall Merchant Category List" for details;
Some special commodities are allowed to operate across categories. For details, please refer to the list of products that Tmall allows to operate across categories.
Article 12 The same entity is restricted from opening more than one Tmall store.
(1) Tmall's existing store has been in operation for more than three months when it settled in, which meets the trial operation assessment criteria;
(2) Product overlap: the brand and commodity requirements operated between stores shall not be duplicated;
(3) Only one franchise store can be applied for under one investment category;
Article 13 The same subject enters the Tmall restriction again,
(a) serious violations, qualification fraud was removed by Tmall, permanent restrictions;
(2) Merchants voluntarily quit twice in a natural year, and are restricted from entering within 6 months;
Article 14 Restrictions on renewal,
The renewal application must be submitted before 20 1 1 12.20 pm 18, and the annual fee and deposit will be frozen before 20 1 12.26 pm 18. If the fees for the previous year and the next year are charged,
Chapter V Tmall Margin/Annual Fee/Rate Standard
Article 15 Security deposit:
Merchants must pay a deposit when operating in Tmall. The deposit is mainly used to ensure that the merchants operate according to Tmall's rules, and pay liquidated damages to Tmall and consumers according to Tmall service agreement and related rules when the merchants violate the rules. 20 12 The security deposit for continuing business must be paid in one lump sum before 201kloc-0/65438+February 26th; The newly signed merchant shall pay the deposit of 20 12 in one lump sum when the residence application is approved. According to the nature of the store, the deposit amount is as follows:
(1) Brand flagship stores and specialty stores: 65438+ 10,000 yuan with TM trademark, all of which are 50,000 yuan with R trademark;
(2) Franchisees: RMB 654.38+RMB 5,000 with TM trademark, all RMB 654.38+RMB 5,000 with R trademark;
(3) Description of special categories,
1, store flagship store, deposit 1.5 million yuan;
2. Franchise stores dealing in special commodities (such as fruits and imported commodities). ) Failing to apply for a registered trademark in Chinese mainland, the deposit is 6,543,800 yuan+0.5 million yuan;
3. What are the categories of Tmall operations? Books, videos? 、? Service category? And then what? Electronic ticketing voucher? Deposit collection method: 50,000 yuan for flagship stores and specialty stores, and 6,543,800 yuan+10,000 yuan for franchised stores;
4. What are the business categories of Tmall? Medicine? , deposit 300,000 yuan;
5、? Online games and QQ? 、? Telephone communication? And then what? Travel? The margin for operating major categories is 654.38 million yuan;
The first-level categories included in the Tmall merchant category can be found in the Tmall merchant category list.