What are the specific work of brand promotion? As a service company specializing in brand promotion in the whole network, we have served brand promotion in many different industries, including start-up brands, mature brands and personalized demand outsourcing without marketing departments. We have some experience in answering this question.

The first step, brand foundation, find the brand.

For a new brand, it is necessary to do a good job in brand foundation and establish a market foundation. Searching for brand words allows users to find us (user landing page), which is the foundation. On this basis, do brand promotion.

Ps: Users can't find us, and publicity is useless.

The second step is to endorse the brand and trust the brand.

Searching for brand words can not only find official website, but also find other positive information.

Through encyclopedia, news, self-media, question and answer and other tripartite platforms. , multi-dimensional and multi-channel corporate brand promotion. On the one hand, it can make users know more about us, on the other hand, it can create a good image of the brand, increase users' sense of security and trust in brand products, and improve the conversion rate of cooperative consultation and sales.

Ps: Users search for brand words, but they can't see the strength of the enterprise, and they can't be recognized by the three parties, which may lead to waste of publicity.

The third step is brand promotion, brand promotion.

Continuous multi-content and multi-channel brand promotion can effectively enhance the brand awareness, brand reputation and brand influence of enterprises.

1, high matching: find the user groups with high demand, high consumption and high decision-making, and get accurate promotion goals.

Whether it is a start-up brand or a mature brand, we should first make clear our brand positioning, find the core selling points of products or services, find the target users according to the brand positioning and product selling points, and then combine the characteristics of brands and target users to carry out systematic promotion according to the correct steps.

Ps: Analyze the current network environment through the industry, where is the user traffic, what channels our brands and products are suitable for, and what copywriting (selling points) we attract.

2. Strong exposure: major search engines and platform traffic portals display their home pages, which effectively expose them and occupy a favorable ranking position.

According to the user's needs and promotion goals, we will produce high-quality copywriting and finally put the project into the channel. Its fundamental purpose is to let more users see our copy, so we need to find ways to seize the effective traffic portal. Only in this way can the exposure function be maximized.

Ps: If we don't do something with ranking and effectiveness, the chances of users seeing us will be much smaller.

3. Diversification: diversification of strategy, goal, platform and content, and realization of value.

According to the familiarity and crowds of different publicity platforms, combined with enterprises and products, different contents are output in a targeted manner. In addition, the angle and tone of content planning can also be diverse.

Ps: The publicity features and copy output of different platforms must be consistent, otherwise it is wrong.

4. Multi-channel: Take all-round, systematic, multi-channel and wide-angle coverage to expand the target user population.

The current user traffic has been divided up by major platforms, and we want to do a good job in brand promotion comprehensively and systematically to achieve the purpose of brand matrix. Then it is necessary to expand the coverage of publicity and cover the target users more effectively and comprehensively.

Ps: If it is only aimed at a certain direction or platform, it will be limited. If you consider all aspects, you need to consider the long-term layout and budget.