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Ikea was founded in Sweden in 1943 and is a multinational privately owned home furnishings retail company. Sells flat-pack furniture, accessories, bathroom and kitchen supplies and more. The IKEA brand has always been associated with improving people's quality of life and adheres to the business purpose of "providing as many customers as possible with affordable, well-designed, functional and low-priced home furnishings." The Chinese word "IKEA" is not only homophonic to IKEA, but also refers to the allusion of the idiom "IKEA Yishi Yijia" to express a harmonious and happy life for the family. It is currently the largest furniture retail company in the world. Most of the stores are located in Europe, with others in the United States, Canada, Asia and Australia. With 100 million copies printed every year, the IKEA catalog is said to be the most widely distributed book besides the Bible.

Trademark meaning:

IKEA is a Swedish furniture store and a multinational privately owned home furnishings retail company. The color scheme of IKEA's logo design is very bold. It uses the color of the Swedish flag. The two extremely inconsistent colors are actually deliberately designed by IKEA. In Sweden, yellow and blue play an important role in people's lives. All play an important role. This is also the main reason why IKEA uses yellow and blue colors, which is naturally inseparable from the Swedish people's pursuit of life and love. The shape of the logo is inseparable from the design of letters and the use of oval symbols. IKEA uses the oval shape just to set off the heavy feeling of the IKEA letters in the middle.

Founder:

The founder of IKEA is Ingvar Kamprad from Smaland in southern Sweden. He grew up on the farm of Elmtaryd, near the small village of Agunnaryd. Ingvar was determined to start his own company when he was young. At first, he sold matches to his neighbors on his bicycle. He discovered that he could get very cheap prices by buying matches in bulk from Stockholm, and then retail them at very low prices while still making a decent profit. Later, the scope of his business continued to expand, and he began to sell fish, Christmas tree decorations, seeds, ballpoint pens and pencils, etc.