The choice of contour line should be determined according to the overall advertising strategy. Don't make it too strange, as it will affect the graphics and copywriting in the advertising layout. The format of the title includes ① narrative style, which truthfully explains the main points of the advertisement text; ② news style, which provides information to the public in the form of news release and emphasizes the characteristics of the news; ③ interrogative style, which asks: "Why?" and "What should I do?" Questions such as this to arouse consumers' thinking and excitement; ④ Complimentary type, boasting the advantages of the product, but not untrue; ⑤ Comparative type, comparing new and old products to prove the advantages of the new product; ⑥ Suspense ⑦ Guidance style, with suspense to arouse people's surprise and attract public attention ⑦ Guidance style, sincerely give ideas and suggestions to consumers to gain their trust; ⑧ Commitment style, tell the public in candid language that the product What benefits can it bring them; ⑨ Repetitive style, repeated titles can stimulate consumers' memory and achieve the purpose of enhancing memory; ⑩ Indirect style, use indirect language to avoid consumers' secrets and privacy; Nine appeal style, use exhortation, The tone of hope and appeal urges people to take action; (12) Absurd style, absurd is unrealistic and unreasonable. When used properly, absurdity can also have a real and credible impact on people, and the content of the advertisement can be understood at a glance. It is the product description text to be disseminated in the advertisement. It describes the product content in detail and has the functions of explanation, answer, encouragement and call. The main text content should be written in plain daily language, simple and easy to understand, and the expression should be vivid, appropriate, vivid and exciting. To make the public feel approachable and sincerely trust the product, in order to achieve the purpose of disseminating information, it is appropriate to place the main text at the bottom of the page, or on the left or right side of the advertisement, also called a slogan. It is a special promotional statement that is used repeatedly in a certain stage of the overall advertising strategy to reflect the corporate spirit or promote the characteristics of the product and attract the public's attention. The text of the advertising slogan must be easy to read and remember. , rhyming and full of emotion. It can be placed anywhere on the page, but it should be placed after the advertisement title. The attachment refers to the advertiser's company name, location, zip code, telephone, telegraph, and fax number for convenience. The public gets in touch with the advertiser and purchases the product. It is usually placed at the bottom of the page or in a secondary position. When using color in advertising, designers must first fully demonstrate the charm of color. Analyze and study various factors of color. Due to differences in life experience, age, cultural background, customs and physiological reactions, people have a certain degree of subjectivity. At the same time, people have many opinions on the symbolic and emotional expression of color. *The same feeling. In color configuration and color combination design, designers must grasp the contrast between cold and warm colors, light and dark contrast, purity contrast, area contrast, mixing and blending, area blending, brightness blending, and hue blending. Trend blending, etc. The color combination must maintain the balance, echo and color order of the image. The advertising image must have a clear main color, and the relationship between graphic color and ground color must be well handled. The designer must clearly define the color positioning. When highlighting a trademark, the company's personality and image should be considered, and color positioning should be used to strengthen the public's recognition of it; when advertising positioning highlights products, the image and color of the product should be emphasized. The purpose of color communication is to fully express the individual characteristics and functions of goods and enterprises, so as to suit the aesthetic flow of the commodity consumer market, and to use the creativity of color design to create a more concentrated, stronger and simpler image, and to deepen the public's understanding of advertising information. level of knowledge to achieve the purpose of information dissemination. How to write creative poster copy? How to write creative poster copy? To write creative poster copy, you must collect more, read more and ponder more. You can write it when you need it, creative poster copywriting.