This is a group of people who are eager to change their destiny and have the heart to simply make steamed buns.

On October 12, 2020, a company specializing in buying steamed buns went public.

The name is Babi Foods. It has been on the market for 11 consecutive times, its stock price has quadrupled, and its total market value exceeds 13 billion yuan.

It is reported that the actual controller of Babi Food is named Liu Huiping.

What is this person’s background?

A native of Jiangzhen, Anhui, he dropped out of junior high school and is a simple migrant worker.

His story is boring and pure.

1

Anhui is a central province. In the past many years, it has been in a state of being unloved by my uncle and unloved by my grandma.

The emperor will come from the east of Anhui and the scholar will come from the south of Anhui. These are all nice sayings.

In fact, Anhui produces the most workers as migrant workers.

Huainingjiang Town is a typical small town in the mountainous area of ??southern Anhui.

To the north is a mountain and to the south is a river.

It is a notoriously poor place with little arable land and poor business and transportation.

How to change your destiny?

You can only go out to work!

In the 1980s, there was a trend of working outside the home in Jiangzhen.

Men go to Huangshan to carry wood, and women go to Jiangnan to pick tea.

In the 1990s, there were more choices.

Some go to big cities to pick up scraps, and some open second-hand mobile phone stores.

In short, I will do whatever I get with the money, and I won’t be picky about food.

Until a person named He Xiaohong appeared and completely changed the fate of Jiangzhen.

In 1987, 19-year-old He Xiaohong and her brother went to She County to open a steamed bun shop. She County was rich in tourism resources and the steamed buns were surprisingly popular.

In just a few years, He Xiaohong bought a watch, a radio, a bicycle...

She became a household worth 10,000 yuan by selling steamed buns. This news became big news in her hometown of Jiang Town.

Many young people imitate him in selling steamed buns.

Moreover, most of them made money.

He Xiaohong, an apprentice, opened a shop during the Dragon Boat Festival and received more than 10,000 yuan during the Chinese New Year. In the mountainous area of ??southern Anhui in the 1990s, he was a wealthy landlord.

Under the effect of getting rich, people in Jiangzhen started selling steamed buns in droves.

This simple, mechanical small business is tailor-made for people in the mountains.

As for steamed buns, there is not much technical content in making dough and making dough.

Just get up early and steam it to make it warm.

According to the memories of villagers, during that time, few people who went out to "distribute steamed buns" could not make money. The only threshold was hard work.

2

In 1995, our protagonist Liu Huiping dropped out of junior high school.

Anyway, you are not good at studying. Go out to work early and earn money early. This is a common consciousness among people in the mountains.

At that time, Liu Huiping was 17 years old. Seeing that there were too many people selling steamed buns from his hometown, he planned to find another way and go to Guiyang to learn how to make steamed buns.

Baozi has fillings and has a wider audience than steamed buns. Correspondingly, the profit will be higher.

Two years later, Liu Huiping returned from his studies and went to Shanghai alone with the 4,000 yuan he had saved.

For many Anhui people in the early years, Hefei was not the provincial capital.

Shanghai, Nanjing, and Shenzhen, which are economically prosperous, are the provincial capitals.

At that time, Shanghai was the city with the most developed economy and the highest consumption level in East China.

Liu Huiping is an ambitious person. If he wants to make money, he must make big money.

But like all stories of successful entrepreneurs, they all have a stepping stone to failure.

When Liu Huiping first arrived in Shanghai, his first store closed because he could not pay the rent.

The location is not good, and the taste of the buns is not very popular with the locals.

So he borrowed money to fry buns with local students.

But not only did he not make any money, he also owed a lot of debt.

If I go home to celebrate the New Year at this time, I’m afraid I won’t be able to see the elders in Jiangzhen.

Take a gamble!

After paying more than 10,000 yuan in tuition, Liu Huiping still felt that he would succeed.

He summarized the three success factors of the bun shop:

1. The location is very important, it should be close to the gathering place of white-collar workers, who like to buy breakfast on the way to work.

2. Taste is very important, and the fillings must suit the tastes of local people.

3. In the end, hygiene must be clean. I didn’t pay attention to this when I was a country bumpkin in the past.”

Then, he borrowed another sum of money,

However, he became more and more courageous and opened a store on Henan Middle Road, where the rent is relatively expensive, near the office building of the "News Evening News".

The name was changed from the local name "Master Liu Dabao" to "Master Liu Dabao". The foreign name of "Bobby Buns" is good location and good business, Li Ka-shing said.

As expected, there is a long queue at his shop every morning. p>

Liu Huiping, who was 25 years old at the time, asked her seriously:

Wang Fengmei was stunned after hearing this, "I didn't expect to meet a small steamed bun shop owner with such a global pattern."

Wang Fengmei was stunned. p>

So, she wrote a report, which attracted the attention of many TV stations.

Liu Huiping’s steamed buns spread from one to another, and the more they sold, the better.

3

It’s easy to make a good bun shop, but it’s difficult to make it big and market it!

Inspired by McDonald’s and KFC, Liu Huiping wondered, why did they make the business so big and open chains all over the world?

The first is technology, and the second is brand.

At this time, God helped Liu Huiping. , because the business was booming, many fellows who sold steamed buns and pastries in Shanghai approached Liu Huiping, hoping to put up the "Bobby" sign.

Liu Huiping took advantage of the situation and opened many chain stores.

He learned KFC's management model and established a central kitchen to prepare fillings in one place and then deliver them to chain stores.

To ensure product stability and high productivity, the business snowballed.

At this time, the assist came again.

In 2004, a man named Geng Dewu founded Shanghai Kobe Food Co., Ltd. and recruited franchise stores under the name of Babi Steamed Buns. /p>

I want to cheat and make quick money

And I want to do it in a stylish way, with my own website and brochure, which is better than the original "Ba" in terms of image design. "Better than steamed buns".

After learning about this, Liu Huiping handed over a lawyer's letter and sued Geng Dewu.

As a result, he gained another reputation and also learned a lot. With Li Gui's skills.

Liu Huiping began to comprehensively upgrade the brand, redesigned the logo, registered a trademark, and consolidated the moat.

The business grew and he turned to Liu Huipingjiang. There are also more and more fellow townspeople.

From location selection to filling delivery, one-stop shop, Liu Huiping eats meat, and they can also eat meat. In this way, from Shanghai to the whole country

4

In the 21st century, China's urbanization has accelerated greatly.

The number of urban white-collar workers is increasing.

They get up early, take the bus and subway early, and go to work early.

For this reason, few young people can cook breakfast leisurely and elegantly.

Buying two steamed buns and a cup of soy milk downstairs in the company is the choice of most wage earners.

So how much money can a bun shop make?

Over the years, the myth of steamed buns among Jiangzhen people continues.

They have created steamed bun brands in various cities, adapting to local conditions and selling whatever flavors the locals like to eat.

It is good business to be in urgent need of what people need.

In the era of industrialization, young people in Jiangzhen rarely make buns by themselves. They buy a machine, adjust the fillings, and can produce tens of thousands of buns in one go.

The process has become simple, but the brand has been deeply rooted in people's hearts.

In 2020, a "bumpkin" from Anhui became the richest man by going public with his simple steamed buns.

This story is simple and unpretentious.

They are just a group of people who are eager to change their destiny and have the heart to simply make steamed buns.

This is something Tianjin nobles should learn from.

We ordinary people also need to learn.