The reason why Yves Saint Laurent was affectionately called Yang Shulin by all beauty lovers (and straight men) overnight and cannot have a name from now on is actually mainly for two reasons.

The first is of course because the Yves Saint Laurent brand and Yang Shulin *** use the same abbreviation.

The full name of Saint Laurent is Yves Saint Laurent, and the brand logo is the classic English abbreviation YSL, which coincides with the poplar forest.

P.S. Here’s a little piece of popular science: YSL went through a name and logo change under the previous design director Heidi. From the original Yves Saint Laurent, it became Saint Laurent. The logo has also changed from YSL to Saint Laurent in full English. But the logo of the beauty line has never changed, so when Yang Shulin is mentioned, the first thing that comes to mind is beauty, not YSL fashion.

In addition, the popularity of the name Yang Shulin was also fueled by videos from Station B.

A leader of the Liaoning Folk Art Troupe named Yang Shulin posted a video on Station B. In the video, he is wearing a gray gown embroidered with the letters "YSL". It would be difficult to think of YSL just by hearing Yang Shulin, but his clothes completely diverted everyone's attention. The video barrage kept saying "Yang Shulin" Wear YSL" and similar content.

There are so many big brands. In fact, many brands have their own nicknames. For example, Dior is often called Diaopai, and Chanel is called Xiang Nai Nai. In contrast, the name YSL Yang Shulin is quite cute. ~