Hsu Fu Chi is a brand from Taiwan, China.

Xu Fu Ji was founded in 1992 by the four Xu brothers from Taiwan, China. The main production base is located in Dongguan, Guangdong, covering a total area of ??more than 500,000 square meters, with 38 large modern workshops and 126 high-quality automated production lines. It mainly produces candies, pastries, shaqima, chocolate, jelly and other snack foods. There are more than 1,400 styles of bulk and packaged snack foods, with a daily production capacity of more than 1,600 tons.

Xu Fuji has more than 140 branches and sales offices across the country, more than 2,500 dealers, and a sales team of thousands of people operating and managing more than 250,000 terminal stores. Its products sell well all over the country and are exported to the United States. , Canada, Japan, South Korea, Southeast Asia, Australia, Europe, Africa and other countries and regions.

The development of Hsu Fu Chi

Hsu Fu Chi’s leading candy brand status and market appeal in the country for more than ten years has allowed many copycat New Year’s candy to seize the market at low prices. "Li Gui" counterfeiting Xu Fuji New Year's Candy and Crispy Heart Candy can be seen in wholesale markets, self-employed stores and even small supermarkets in some areas such as Hubei.

Counterfeit products not only involve trademark infringement and unfair competition, but more seriously, the vast majority of counterfeit goods use inferior materials, which are more or less harmful to the human body. In response to the rampant situation of copycats, major manufacturers have also taken measures to defend their own brands and protect the legitimate interests of consumers. Candy king Hsu Fu Chi has launched a series of anti-counterfeiting measures, which ensures the quality of this brand’s candies and snacks.

The above content refers to Baidu Encyclopedia-Xu Fu Ji