1. International trademark transfer generally takes the following forms: contract transfer, subsequent transfer, and transfer due to administrative orders. (1). Where a registered trademark is transferred to another person, it shall go through the formalities for the transfer of the registered trademark with the Trademark Office. (2) Where the exclusive right to use a trademark is transferred due to enterprise merger, merger or reorganization, the trademark transfer formalities shall be handled with the Trademark Office. (3) Where the exclusive right to use a trademark is transferred according to law, the transfer formalities shall also be handled. (4) When transferring a trademark, it is necessary to transfer the approximate trademark at hand. Trademark transfer or transfer should fill in the Application for Trademark Transfer/Registration. From September 15, 2002, a trademark that has been applied for but has not been approved for registration may also apply for transfer or assignment. 2. Advantages of trademark transfer: (1) Time comparison: (1), registered trademark: 1 year (trademark examination efficiency table) (Note: China's Trademark Office does not specify the time for trademark registration, and the efficiency of trademark registration is directly related to the number of trademark applications in China. In recent years, it is generally 65,438+0 years (2), and the trademark transfer takes about 6-65,438+00 months. It can be seen that the transfer of trademarks can save time and cost (increase by 2 times). In this society where time is money and business opportunities, it is definitely time advantage for enterprises to buy trademarks. (2) Comparison of the success rates of registered trademarks and transferred trademarks (1). Registered trademarks: According to the statistics of China Trademark Network, the official website of the State Trademark Office, in 2005, the total number of trademark applications in China was 593,382, and the actually approved registered trademark was 2 1873 1 piece, with a success rate of only about 37%. Although official website "China Trademark Network" of the State Trademark Office has made the trademark inquiry system public, there is still a blind inquiry period of 4-5 months. At the same time, trademarks have certain similarities, so registered trademarks are risky. (2) Trademark transfer: the risk is very small. The transferred trademark itself is a registered trademark that has been approved by the State Trademark Office and has been recognized by the State Trademark Office. Therefore, there is no possibility that the State Trademark Office will reject the trademark on approximate grounds. To transfer a trademark, the transferor and the transferee only need to file with the State Trademark Office through an agency, and the transferee can get the trademark registration certificate and own the trademark. The success rate is 100%.