I think all e-commerce practitioners are familiar with the term brand licensing. For some well-known brands from all over the world, the revenue from brand licensing alone can reach hundreds of millions of dollars. However, with the continued development of the brand licensing industry, brand licensing disputes have become commonplace. For this common crisis of brand licensing, brand licensing justice is an effective but little-known response measure. Today, Maihui.com will lead you to briefly understand the advantages of brand licensing and the precautions for trademark registration.

Maihui.com found that not a few companies went bankrupt due to improper brand licensing, and a large number of brand licensors and licensees were involved in brand licensing disputes. Some common cases are: the licensee obtained the brand authorization but has not been profitable and has not achieved the expected results, so it directly stopped paying the brand authorization fee; or although the brand authorization fee was paid as agreed, the licensee failed to pay the brand authorization fee. Making illegal profits in the name of brand licensing during the contract period is an almost devastating slander and damage to the image of the brand licensor.

Similarly, many entrepreneurs who have purchased brand licenses are also among the victims. Maihui.com once paid attention to a case in which an entrepreneur who had obtained brand authorization had his contract broken by the brand licensing agency for no reason, but he was unable to recover. As the saying goes, shopping malls are like battlefields, and no party is willing to bear the consequences of disputes. Therefore, in this case, what both parties urgently need is to reduce the possibility of such disputes through brand authorization notarization.

The main reason why Maihui.com recommends brand authorization notarization to merchants is that this behavior is very effective in maintaining the principles of fairness and justice in brand authorization transactions. We all know that building a brand is not easy. When the authorized party faces the situation where the other party is stronger than itself, all the authorized party has to consider is how to protect its own rights and interests as much as possible; and the brand licensor also has the possibility that if the other party unilaterally breaks the contract, resulting in the reputation of both parties If it is damaged, our side, as the more well-known party, will also be worried about suffering greater negative impact. If brand authorization is done fairly in advance, mutual trust in transactions can be enhanced and the rights and interests of both parties can be protected.