Medical and health care products
Danger level: ★★★★★
In a netizen survey conducted by ifeng.com, "Do you think celebrity endorsements are fake?" Among the 7 options including automobiles, medicines, food, daily necessities, houses, clothing, and accessories, 43.8% of the 3,260 netizens who participated in the survey voted for fake celebrity endorsements. Medicines and medical products; secondly, 26.8% of netizens cannot accept fake food advertisements endorsed by celebrities; and 12.2% of netizens said they cannot accept celebrities endorsing fake daily necessities.
Case 1: The Beijing Xinxing Hospital endorsed by Tang Guoqiang and Xie Xiaodong was exposed by the media for making false advertisements and exaggerating the efficacy. It over-deified the hospital's medical skills and deceived a large number of patients.
According to reports, the hospital has been investigated and punished by the health department several times, and during an inspection in 2002, it was discovered that “the hospital’s pharmacy uses large scales to weigh medicines like food. None of the necessary items are available." At the same time, Gao Yaru, deputy director of the hospital's infertility diagnosis and treatment center, "has only studied Western medicine, not traditional Chinese medicine at all," and Gao's prescription "was actually written by a nurse."
Case 2: CCTV’s 2007 “March 15” party revealed that the “Zangmi Paiyou” slimming tea endorsed by Guo Degang not only failed to obtain approval from relevant departments for its name, but also exaggerated its original weight loss and regulation functions. Health functions of blood lipids.
This tea was originally called "Baicao Slimming Tea", but it was promoted as "Tibetan Tea". When the commercial aired, the trademark application for Zangmi Pai Camellia was still being processed. In the advertisement, a unit called "Asian Tibetan Tea Medical and Health Research Institute" claims to be the research and development supervision unit of the tea. However, after investigation, CCTV reporters found that the company was a private company, and the director was actually the mastermind of the "secret oil drain". According to relevant regulations, the advertisement of "hiding secrets and draining oil" involves false propaganda.
Case 3: In August 2009, Wang Hai, a well-known anti-counterfeiter, took the "Chu Yuan" nutritional solution and its spokesperson Zhang Guoli to court, which has "18 kinds of nutrients, specially designed for patients." Wang Hai believes that the plot of the advertisement highlights that the "Chu Yuan" nutrient solution is helpful for wound recovery, but in fact it is just ordinary food and does not have health care functions.
Daily chemical products
Hazard level: ★★★★
Case 1: On September 14, 2006, the General Administration of Quality Supervision, Inspection and Quarantine confirmed that Guangdong Entry and Exit The inspection and quarantine agency detected banned substances chromium and neodymium from the SK-Ⅱ brand series of cosmetics manufactured by Japan's Procter & Gamble Co., Ltd. Max Factor. After inspecting a batch of SK-Ⅱ key whitening protein powder cakes, the inspection and quarantine department found that the neodymium content was as high as 4.5mg/kg. In addition, eight other imported SK-II products were found to contain the banned substance chromium.
The next day, major shopping malls across the country successively removed these problematic products from the shelves. Subsequently, consumers across the country flocked to return products, but P&G set a high return threshold and was criticized.
In addition, endorsement stars such as Carina Lau and Sammi Cheng insisted on supporting SK-II, which attracted a lot of criticism.
Case 2: Hong Kong media Next Weekly reported the day before yesterday that the Chinese herbal shampoo, Shouwu Black Brightening Shampoo and Zhuifeng Chinese Herbal Shampoo owned by "Bawang" were tested by the Hong Kong Notary Office and found to contain U.S. Dioxane is classified as a carcinogen.
Although Bawang officials insist that the products meet quality and safety requirements, netizens still associate this as one of the proofs that Jackie Chan is the endorsement star.
Case 3: The General Administration of Quality Supervision, Inspection and Quarantine announced on March 20, 2009 that after learning that the American "Safe Cosmetics Movement" organization announced that some infant and toddler toiletries on the U.S. market, including Johnson & Johnson, had detected trace amounts of 2 After the news of oxane and formaldehyde, the General Administration of Quality Supervision, Inspection and Quarantine paid close attention to it and quickly organized relevant departments and testing agencies to investigate and understand.
After the quality inspection department organized the National Cosmetics Quality Inspection Center to inspect 26 types of 31 batches of infant toiletries products produced by Johnson & Johnson (China) Co., Ltd., it was found that one of the baby peach products One batch of body wash did contain trace amounts of dioxane.
Food
Hazard level: ★★★
Case 1: Deng Jie once endorsed Sanlu Huiyou infant milk powder, and Deng Jie was constantly featured in the advertisement Repeat: "Professional production, quality assurance, famous brand products, reassuring and affordable, I trust Sanlu Huiyou infant milk powder!" This milk powder brand that Deng Jie trusted was found to contain melamine in September 2008, causing many cases of infant mortality. Cases of kidney stones in young children have attracted attention from the whole society.
Deng Jie was even taken to court at one point, and Deng Jie responded, "No more privacy, no apology, no refund."
Case 2: In October 2009, a consumer in Beijing drank alcohol After several bottles of "Heqizheng" herbal tea endorsed by Chen Daoming, the stomach discomfort was diagnosed as spleen and stomach deficiency syndrome. Chen Daoming and the manufacturer were sued to court, claiming that the company violated food safety laws by adding frangipani, prunella vulgaris, etc. Drug ingredients, Chen Daoming recommended this food to consumers in false advertising, which harmed the legitimate rights and interests of consumers.
Education, IT
Danger level: ★★
Case 1: On December 25, 2007, the Shanghai Industrial and Commercial Department investigated and punished the advertisement of "Noah's Ark" English learning machine . The industry and commerce department said that the slogans in this advertisement endorsed by the well-known host Chen Luyu, such as "If you get high scores, you will go to a prestigious school" and "Good content means good grades," are unscientific guarantees. In addition, the authenticity of the content in the advertisement that "a certain student became a top student after using the product" cannot be verified and constitutes false propaganda.
Case 2: In November 2007, a Hunan consumer brought a Shenzhou notebook computer endorsed by Li Yuchun to court, claiming that the Shenzhou computer he purchased had the Centrino logo on it and the Centrino logo was displayed on the startup screen, but it did not work at all. But Centrino standard test. In the same month, consumers in Xi'an also took the Shenzhou computer manufacturer to court on suspicion of false advertising of the computers they purchased.
Case 3: In September 2009, the Shijiazhuang branch of Henan Green Industry Computer School, represented by Wang Baoqiang, was suspected of fraud. More than 200 students who had graduated or were about to graduate did not receive their graduation certificates and the 1,500 yuan promised at the time. Employment Grant. When students gathered at the school in accordance with the school's commitment, the school was already empty. Previously, Wang Baoqiang went to the school to distribute laptops to freshmen and boasted about the school's education quality, etc., while those students who could not get their diplomas could only He complained endlessly, saying that Wang Baoqiang should not be trusted.