The first version of the brown

trademark originated from a

16th century Scandinavian double-tailed mermaid carving

pattern,

she has naked breasts

and a fully visible double fish tail

.

1

Later, Starbucks was merged with the daily coffee founded by Mr. Howard Schotzian,

so it changed its brand name.

The trademark of the second

edition follows the original

mermaid pattern, but it has been modified a little

. She has no naked breasts,

and the trademark color has been changed to

Starbucks logo

green,

thus combining the original Starbucks

with the trademark of Daily Coffee

.

Starbucks' green logo is a two-tailed Poseidon image that looks like a mermaid.

This logo was designed by young Seattle designer Terry Hechler in 1971, inspired by

the medieval woodcut Poseidon. The beautiful mermaid image on the logo also conveys the dual meanings of primitive and modern: her face is simple, but

it is packaged in a modern abstract form, with black and white in the middle and

only surrounded by a circle of colors outside. When Starbucks created this logo twenty years ago, there was only

one coffee shop. Nowadays, the beautiful "green mermaid" has become a symbol of American culture together with

McDonald's "M".

It is not

difficult to see from the evolution of Starbucks logo that the mermaid is becoming more and more

subtle, and it is difficult to tell

her two-tailed version from the beginning of bare breasts to the later. And

the first big change (94th edition) is

like many implicit beauty photos

generally covering the mermaid's breasts with her hair

. It is said that

comes from customers' opinions. They

think that the image of mermaid is

aggressive, and there are too many

"sexual" seductive elements in it.

The fishtail, which feels like a split

leg, has been removed, and that posture

is really unsightly,

which is also the biggest

improvement of the current version.

This important change is said to be

from Quantum

Graphics

&;

Mr.

Michael

parent of p>design

is. He found that everyone was unhappy with the mermaid whose legs were

off, and then

took the initiative to find howard

schultz and submitted his own

modified design. Of course, he also made a lot of money for

this.