because the title can be said to be the first thing that users pay attention to when they see the creator's work, whether it slips away within one second can be said to be all about whether the title of the work can arouse the user's interest, and its importance is self-evident.

theoretically, titles should pay attention to the beauty of accuracy, distinctiveness, conciseness, form and rhythm. Headlines written in the past are indeed neat, beautiful and literary, and news headlines in the 21st century are characterized by being more colloquial and unconventional, and they don't pay much attention to neatness and symmetry, and it's rare for them to have three complete titles. In a word, it accurately expresses the news facts, is literary and attractive.