Not all Taobao official flagship stores are genuine, so you must pay attention to identification when purchasing.

Based on past shopping experience, it depends on whether the store is formal. Generally, first check whether it has a business license. Regular brand stores can be seen on the home page of the store. Take Estee Lauder as an example.

Enter the verification code after clicking in.

After confirmation, you can see the business license.

In this way, you can know whether it is operated by the brand, which adds an extra level of security!

Some people may want to ask, what about Korean makeup, Japanese makeup, European and American and other multinational brands? If a company wants to open a Tmall flagship store, it will find a distribution company to operate it on its behalf, which is equivalent to a celebrity agent.

For example, the most famous distribution company is Shanghai Lirenlizhuang Cosmetics Co., Ltd., which represents many brands, mostly Korean cosmetics brands.

The industrial and commercial qualifications of these brands’ Tmall flagship stores will show that they are Shanghai Lirenlizhuang Cosmetics Co., Ltd., but the final suppliers are still various brands. This type of Tmall flagship store may sell fake products. Also very low.

According to the above analysis, for general big-name cosmetics, the first one to appear on Tmall with the title of official flagship store, the probability of fakes is very, very low.

However, if you also open a store on Tmall, with the Tmall logo, but other brands and store names, the guarantee rate of authenticity depends on the individual, so everyone should keep their eyes open when purchasing.

The most typical one is Etude House, which is a Korean cosmetics brand. When it first entered the Chinese market, ETUDE HOUSE was always called Etude House.

But when I entered China and wanted to register, I found that it had already been registered, so I had to change its name to Etude House. Etude House is actually the Etude House you know, and Etude House is no longer what it was back then. Etude House, you know?

Let’s take a look at the copycat Etude House, which is copied from the style to the trademark and even the product packaging. At first glance, it really looks like the Korean Etude House.

In general, when shopping on Tmall, the first thing to do is to look for the official flagship store, but there are many unscrupulous merchants, and there will be many in the future. It will never go wrong to be more cautious. I hope we all spend money to buy genuine products!