1. The content is easy to understand.
Don't write too complicated titles and contents. The appearance of short videos has had a certain impact on the traditional media, and people have gradually become accustomed to the way of receiving high amounts of information, so if you want to catch users' eyes quickly, you can't make it too complicated, otherwise few people are willing to click in and watch it. Many novice copywriters like to use professional words to make themselves look professional, but in fact it is difficult for users to understand, especially the words in some industries, and users don't have much patience. And get to the point quickly at the beginning of the article. When describing some technical terms, try to use some simple words to describe them. Remember that your purpose is to make people buy your products, so let people know what you are talking about first.
2. Authoritative endorsement dispels users' doubts
Now it is very rational for users to buy products, so e-commerce soft articles must have some points that can dispel users' doubts, such as the personal recommendation of a network celebrity, which can promote the sales of goods well with the influence of experts. The monthly sales volume of e-commerce products, the praise and praise given by customers, user experience, after-sales service, etc. It can be well handled and written into your soft text to achieve the effect of product packaging and authoritative endorsement, which can reflect the quality of products and make users have a certain trust in products.
Finally, the soft article was published, and many people would have a headache when they came: where is the soft article written? There are so many multimedia channels on the market now that we must learn to use them. For example, some enterprises choose a social platform such as a blog and a website, and most of them directly cooperate with professional promotion platforms such as media boxes, so the specific choice depends on your own enterprise.