"Old Snowflake" is beer after all. Snow, or Snow Beer, is a beer brand owned by China Resources Snow Beer (China) Co., Ltd. This beer was named "Snow Beer" because of its rich foam, white as snow, and long-lasting fragrance like flowers.

The full name on the label is Snow Beer. Extended information

Snowflake (alcohol), a type of cooked beer. In the Northeast, if the word "老" is used as a prefix, it usually brings a strong sense of intimacy. For example, brother, brother, sister, is a language method used to shorten the distance between people when chatting with each other. The two words "Laoxue" actually reflect Shenyang people's feelings towards this wine.

The "Snowflake Bravely Goes to the End of the World" activity is an original brand promotion activity independently innovated by China Resources Snow Beer (China) Co., Ltd. It is not only the largest and most extensive national beer brand promotion event in China, A wide range of brand promotion activities is a unique cultural brand created by Snow Beer to give back to Chinese consumers.

Reference: Baidu Encyclopedia - Snow Beer