What do novices need to know about opening a maternal and infant store

Regarding "What do you need to know about opening a maternal and infant store?" I give you ten pieces of advice for the maternal and infant industry! Use these ten sentences and learn it yourself slowly! Although the development of the maternal and infant industry is obvious, there are few brands that can become stronger and bigger in the industry.

1. Open a big store in a small place

This is the conclusion reached by the baby products industry seminar on opening a store in the county. It contains several meanings: First: entry threshold for the baby products industry Relatively low. If the business area is not very large, it is easy for everyone to rush in and compete on price. In the end, no one makes any money. Secondly, those who eventually become industry leaders are those who are professional and large-scale (such as Youjia). baby). The third is: Chinese people like to follow the trend. Only by occupying the commanding heights from the beginning will it be difficult for others to compete with you. In this way, the opponent can only be a follower at best! For those who want to open a store in a small county, this is the most important sentence!

2. A successful shopping guide is a qualified nanny

This sentence allows us to understand the particularity of the baby products industry. It pays special attention to the added value of products and requires While selling products, shopping guides can provide customers with practical baby-raising knowledge, because for young mothers, nothing makes them more willing to listen than baby-raising knowledge. Therefore, to open a maternal and infant store, you must have professional maternal and infant knowledge.

3. Customers will trust you only if you serve them

Baby products are an industry that relies on guiding consumption. It is crucial to take the initiative in the transaction process. Shopping guides are very knowledgeable about baby products. It's not enough to know something, you have to be proficient, because today's customers are very picky, and they will only trust you if you convince them. Only then can you achieve the purpose of guiding her to consume! Therefore, it is particularly important to provide professional and comprehensive training for shopping guides before opening a maternal and infant store.

4. Those with large quantities are the ones who make money

This sentence is equally applicable to other industries. We must create products with strong repeat consumption of baby products (food, underwear, coats, diapers, toiletries, daily necessities)

5. For the money spent on catching two colds, you can eat health food for half a year

Many consumers will buy milk powder and rice noodles for their children, but they are reluctant to buy health products for their children. They feel that they are relatively expensive, but now the hospital charges are so scary, and a small cold can cost hundreds or even thousands of yuan. Let the shopping guide learn this sentence and let her learn to instill this theory into customers: colds are very likely to occur in children. If they take health supplements at the beginning, the colds can be reduced or avoided. In fact, money will eventually be lost. They were spent, but one was spent on the hospital and the other on food for the children.

6. From infants to infants

The previous store name was XX baby products store, but now it is called XX maternal and infant life store (for example: Youjiabao Maternity and Infant Products Store) Life Hall), a few words difference, the market is completely different. In the past few years, when the competition was not fierce, it was enough to make products for infants and young children aged 0-3. Now the competition is fierce. Only by extending the products to children can we gain a larger living space, and not only Work hard on the product.

7. Don’t make maternity clothes if the area is small

Many novices believe that doing a good job in maternity business is an important step in the early stage, so even if the area is limited, they still sell some maternity clothes. Just like when we go to a certain restaurant brand store, what we really eat are the 3-4 dishes. But if there are only 3-4 dishes, we will not go because there are too few choices. In the same way, there are too few maternity clothes. , customers have less room for choice. If you buy too much, it will overwhelm the rest, so don’t sell maternity clothes in small stores!

8. Purchasing goods is more difficult than selling goods

Baby products cover: food, lathes, toys, books, care, maternity products, postpartum products, coats, daily necessities, bedding, Gifts, souvenirs, shoes and hats, the industry span is particularly large and there are many varieties, and the market is fragmented, and food and some well-known brands have regional restrictions. Currently, there is no market in China that allows consumers to buy all the goods in one place. "It is difficult to buy all the products they want to buy." This is the biggest headache for baby product stores.

9. Is it profitable to make money?

Many mothers compare product prices when they have nothing to do during pregnancy. No industry can last as long as baby products (10 months) ) are relatively easy to choose, such as Johnson & Johnson, Pigeon and other products. They can remember all the price differences. When a new store opens, they don’t think about what to buy. They first try to find which of your products has a higher price than others, and then there are We will tell you which product is more expensive than which product and by how much. Finally, we will tell you that your products are expensive. Therefore, baby products stores must have some products that are "profitable or not" and do not add any profit. They are just used to attract customers. . This requires maternal and infant stores to have channel-restricted products and brands to deal with.

10. Try it and you will definitely succeed

In the past few years, you might be able to succeed in opening a baby products store with a try mentality, but now you will definitely fail with this mentality. Because the market is no longer what it used to be. It has now entered an era of all-round competition. Because a boss with a try-it-and-see mentality cannot find a large store, buy a full range of goods, and operate with patience. It is impossible Go and learn product knowledge and baby care knowledge seriously. Nowadays, baby supplies stores must have all these. If you just give it a try, you will definitely fail!

To sum up, when opening a maternal and infant store, you must decide whether to open it yourself or join a franchise. If you are a novice and you are already sure that you want to work in the maternal and infant industry, then I suggest you join. A mother and baby brand. Although there are many franchise brands, there is always one brand that is suitable. If you don’t know much about the maternal and infant industry, it is recommended that you refer to the more representative brands in the maternal and infant store franchise industry. Newbies who lack experience in opening a maternal and infant store can save a lot of trouble by joining the franchise.