Wenjun Marketing tells you: 1. Actively register domain names and trademarks to serve the company’s brand strategy

For Chinese companies, owning domain names that directly reflect their own trademarks is the key to network development. The best choice for business and establishing online brand image. In this regard, enterprises should pay close attention to the progress of domain names and actively register domain names related to their own trademarks and business operations. At the same time, enterprises in the Internet era should always remain alert to possible domain name infringements. Once infringement is discovered, they should immediately take active and powerful measures to regain the domain name to protect their intangible assets from infringement.

2. Implement network-wide brand protection for domain names

In the new Internet situation, companies should take brand keywords as the core and implement "network-wide protection" measures for brands.

Build a brand system through "trademark + domain name URL resources", establish the concept that both trademarks and domain names are indispensable, and prevent the loss of brand assets. "Whole network protection" can further improve the enterprise's brand protection system in the new Internet era, enhance the enterprise's ability to resist risks and autonomy in the new situation, thereby enhancing the competitiveness of the enterprise in the new Internet era.

3. Reasonable use of dispute resolution mechanisms, arbitration and civil litigation methods

In order to balance the rights and interests between civil rights holders such as trademarks and business names and Internet domain name holders, "Domain Name" The Dispute Resolution Measures have been promulgated and fully implemented. If an enterprise-related brand domain name is maliciously registered or used and the online brand is harmed, you can choose to protect the enterprise's online brand through domain name disputes and arbitration.

4. Entrust a brand protection agency to protect relevant domain names

As a professional third-party agency, the brand protection agency has a keen sense of the market and a forward-looking and systematic awareness of protection. Its professional advice can Help enterprises take the lead and better protect network intellectual property rights.

5. Monitor corporate brand public opinion

Conduct media monitoring for the company, and keep abreast of the public opinion dynamics of itself, users, competitors, etc., so that we can seize the opportunity, handle brand crises in a timely manner, and ensure the brand Reputation is safe.

6. Do a good job in dns protection

Manage the enterprise's domain name resolution and make unified deployment arrangements to ensure the standard and safe use of domain names, while preventing tampering due to misoperation and malicious attacks. risks and losses.