It is an Australian brand. 1979, surfer brian smith bought some sheepskin boots made in Australia and brought them to the United States, and began to sell them in new york. Mainly used by surfers in California. Later, UGG Holding Company was established and registered the UGG trademark.

However, due to poor management, 1995, brian smith sold his shares to Dacres Outdoor Products Co., Ltd., which made Hollywood stars put on clothes and became popular in the United States, and then gained recognition in many countries.

Extended data:

Kotler, the father of UGGNOCK's modern marketing, defined in Marketing that a brand is a set of specific features, benefits and services provided by sellers to buyers for a long time.

Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers.

Brand is more of a product that bears the recognition of some people for its products and services, and is derived from the mutual running-in between brand owners and customers.

Baidu encyclopedia -UGG