When it comes to famous watches, Rolex is always the first choice in people's minds. Some people may not know Richard, Frank or even Patek Philippe, but when it comes to Rolex, most people have heard of it. How did such a resounding name come from? What does the name have to do with marketing? The following analysis

the origin of the Rolex name

mentioned that Rolex must mention Hans? Wilsdorf, the father of ROLEX, officially registered and registered "Rolex" in Switzerland on July 2, 198. Today Rolex has covered the whole world, and its brands are registered in different countries. Today, the trademark has been registered all over the world. At the 5th anniversary meeting of Rolex, the reporter asked Hans? When Wilsdorf came up with such a successful name, he recalled

Elf's guide

I tried all the letter combinations and got hundreds of names, but none of them satisfied me. One morning, when I was sitting on the upper deck of a stagecoach and passing through Cheapside in London, I thought I heard an elf's voice whispering in my ear:' Rolex'. A few days later, the trademark "ROLEX" was officially registered in Switzerland. In fact, a musician was playing the violin at that time, and the tune was given to Hans? Inspiration from Wilsdorf

Of course, this only adds legend to ROLEX. In fact, Rolex's name is well thought out. "Rolex" is spelled with three consonants and two vowels, and it still meets the criteria for a successful brand name.

Hans? Wilsdorf's criteria for choosing "Rolex" are concise, no more than five letters, easy to pronounce in all languages, pleasant to pronounce and easy to remember, and beautiful in movement and dial, including the length of letter combination, Hans? Wilsdorf has thought about it. He tried hundreds of letter combinations and spelled them repeatedly. Finally, I got inspiration by listening to the violin tune one morning.

The picture above shows the earliest Rolex LOGO with only letters but no crown logo. Since 1919, Montres Rolex S.A Company was formally established in Bill, Switzerland, and the brand logo has been bred since then. The early logo of Rolex is a hand with five fingers stretched out, which means that all its watches are carefully crafted by watchmakers. Later, with the development of the brand, the palm evolved into the image of a crown. The five-finger crown was registered in 1925, and it is still used today.

Tips for buying watches: From this point of view, 198 was the real starting point of Rolex word mark, but it was still the earliest W & Company d In 1919, Rolex Company was really established, and the crown pattern only started in 1925. This is the origin of Lao's name trademark.