Tofu is a high-quality plant protein food with rich nutrition and unique flavor. As a traditional daily food in my country, it has a history of more than 2,000 years. So how about opening a tofu shop? How to run a tofu shop? Let me take you to learn more about it.

1. Market Analysis

Tofu is rich in nutrients, has a delicate taste and is cheap, and is very popular among the people. More people eat home-cooked tofu, but they are all post-processed dishes. Freshly baked, hot tofu puffs and tofu puddings are difficult for ordinary people to eat. If you open a ready-to-eat tofu shop and let the public have a taste, the business will definitely be profitable.

2. Implementation plan

A. Selection conditions for tofu shop setting location

1. The meat and vegetable market is close to the vegetable, seafood and meat counters .

2. Provide water supply and drainage, ensure there are water outlets and faucets, or a place where devices can be installed.

3. Supermarket. Payment is made at the counter. Just one more salesperson is needed.

4. The area is at least 7 square meters.

B. Selection of tofu machine

1. Zhengtong tofu machine can make tofu at any time and can flexibly adapt to consumer needs

2. Zhengtong tofu machine has low machine noise . Because of its low noise, it is suitable for installation in department stores and large supermarkets

3. Zhengtong small and medium-sized tofu machines. The machine occupies a small installation area, is easy to clean, and can be operated by a woman independently.

C. Publicity strategy

1. Make a template for product branding and print your own logo on the tofu

2. Display the equipment used to process tofu The raw material is soybeans to gain the trust of consumers.

3. Set up a free tasting counter. Provide consumers with the opportunity to taste tofu for free and attract more potential customers.

4. Make a brochure on Shicha tofu cooking. Provide consumers with relevant knowledge about functional tofu and tofu dishes, improve service quality, and increase the demand for tofu.

ps: I don’t tell most people

D. Sales strategy

The difference from previous tofu: dry soybeans, high-quality tofu, use dry soybeans directly The nutrition of the tofu is not lost and the taste is more delicious.

The cleanliness allows consumers to witness the whole process of making tofu with their own eyes, allowing consumers to buy tofu with confidence.

Improve service quality by packaging in containers to prevent damage to the tofu during transportation. Exchange a piece of tofu with 10 containers to ensure regular customers.

Better *** Customers

*** Consumers’ curiosity and desire to buy. Make tofu in places with a lot of traffic, and use sight and smell to attract consumers so that they are eager to buy. The location selection of the instant tofu shop is an important factor in the success or failure of the business.

Activity corresponds to demand. Making tofu directly from dried soybeans can adjust production volume without inventory burden.

Increase consumers’ awareness of diverse tofu.

3. Investment budget

Rent: The rent for 8 square meters in the supermarket is 8,500 yuan for four months.

Purchase device: 50,000 yuan.

First purchase: 10,000 yuan.

Liquid capital: 10,000 yuan.

Total: 78,500 yuan.

Based on a daily production of 1,200 kilograms of tofu, the monthly net profit is expected to reach more than 30,000 yuan.

How to sell 5 billion in a tofu shop

In 2005, Shingo Ito of Kyoto, Japan, took over his father’s old tofu shop. He was not satisfied with the selling method of “three pieces of tofu for 100 yen”. Breaking decades of tradition of making "standard tofu", the tofu shape has been improved and given a name that is very unlike tofu: Nanqian Tofu Shop, which means "manly tofu shop" and also translated as "beautiful man tofu shop".

Ito Shingo started by changing the traditional square shape of tofu. Because the tofu was soft, adding too much curing agent affected the quality and turned it into old tofu. Therefore, he improved the shape of the tofu and made it For special shapes such as drop-shaped tofu, place the tofu in a slim or pipa-shaped plastic container.

Soft tofu has become a symbol of masculinity, which has had a great impact on consumers’ cognition and senses. This approach suddenly stands out from many Japanese tofu brands and stands out. At the forefront of fashion and avant-garde trends, many Japanese people can't buy men's tofu, so they will buy it in advance, because what they want is this chic feeling.

In addition to the very interesting name and website of this tofu shop, even the naming and packaging of all tofu products are unique and creative. Shop, make rice spoon-like spring and summer limited edition quarrel supreme cold tofu boy, fall and winter limited edition quarrel supreme soup tofu boy clamor premium soup tofu yalang, male-TOMOTSU, green soybean tofu, etc.

The production of these tofu is completely done by hand. There are also other peripheral soy products that are sold in general tofu shops, such as soy milk rock music, thick fried tofu captain, tofu ball captain, etc. You can say that there are all kinds of varieties, even yuzu vinegar and natto for dipping tofu. There are for sale.

If you think that Nanmae Tofu is just for coolness, you are wrong. The raw materials selected for Nanmae Tofu are made from Hokkaido soybeans that are four times more expensive than ordinary ones and bitter juice from Okinawa. Everyone who has tried it is amazed. He said he had never tasted tofu with such a rich flavor. Moreover, the packaging is specially designed with a water barrier on the bottom of the tofu box to separate the tofu from the seeping water.

What is even more incredible is that Nanqian Tofu not only makes tofu in a unique and innovative way, but also subverts tradition. As long as you log in to the official website of Nanqian Tofu, you will be deeply attracted by such a trendy website. Attractive, it has almost brought masculinity to a new level. The website has made the trademark pattern of "Nanqian Tofu Shop" into a standby pattern and Flash game. It has also serialized stories and sold peripheral products of the store, and provided various character tablecloths** , launched original CDs, and even made the unique songs from the website into mobile phones that can be purchased, gashapon toys, pop songs, t-shirts, and even the Japanese toy manufacturer BANDAI came to the door and made them into toys. The products were made into toys, and the tofu shop craze spread to toys.

According to statistics, the sales of Ozen Tofu Shop in 2010 have reached 5 billion yen, and they can sell 80,000 boxes of tofu in one day!

A tofu shop can develop like this What are the factors for its success?

1. Break old standards and create new standards

The highest competition is the battle of standards. Who has the right to speak about standards or formulates them? Standard enterprises will redefine the industrial landscape and become benchmark enterprises in the industry. Shingo Ito, a young man, did not accept the old-school father's standards for making tofu. He made bold innovations based on the existing standards. He transformed the past stereotype of tofu that was easy to fall apart, fragile, and square into special-shaped packaging, and created a new way of making tofu. Standards have broken consumers' previous understanding of tofu, created curiosity, and re-changed the value of tofu, a traditional food. This is worth learning from many traditional Chinese manufacturing companies. For example, our mooncakes, pastries, and pickles can all set new standards.

2. The fundamental of marketing is to sell different products

The key to why such a seemingly weird brand name, Men’s Tofu, has become a popular food among Japanese men, women, and children lies in seeing the entire society. It is becoming more and more feminine, and even the number of men’s vaginas has dropped dramatically due to urbanization, environmental pollution, and changes in living habits. In such a society, people long for the power of masculinity and handsomeness, spreading a tough image on top of soft tofu, resulting in a strong contrast in cognition. This huge difference completely breaks the cognitive threshold of consumers and increases Everything is handmade, and the soft and delicate tofu is made with powerful hands. It is legendary and unique in itself, and has become the focus of heated discussions. Nanqian Tofu sells more than just tofu, it sells masculine charm and fashion. Therefore, he developed various toys, popular songs, and mobile phones, and became a popular releaser and communicator representing popular life. Nanqian Tofu is actually no longer a soy product company, but a complete cultural communication company, turning decay into magic, turning tradition into fashion, being different, being different, and achieving the essence of brand marketing.

3. Shape value and open up blue ocean

Extend from a piece of tofu to fashion websites, toys, pop music, mobile phone ***, video movies, from the single functional nutritional value of the product , rising to the experiential spiritual value of expressing oneself and pursuing fashion trends, has achieved a jump from low added value and low attention to high added value and high attention, opened up the popular trend of "fashion tofu", and greatly enriched the original The original connotation and meaning of tofu as a healthy and natural food has attracted even high-priced consumers. This is male former tofu. He makes himself less like "tofu" and more like a popular star, a handsome guy who will materialize the Products have become personalized, emotional, and life-oriented, creating a special blue ocean market. This tells us that what is more important than the product is the value and meaning behind the product. This is what consumers like and accept as buying points. The manufacturer summarizes No matter how good the selling point is, if this "personalized" value is missing, the selling point is often not accepted by consumers.

4. There is no sunset industry, only the concept of sunset

Nowadays, the development of many time-honored brands and old enterprises is hindered. What is the fundamental reason? The answer is obvious. Sell products as products. Or in terms of so-called "branding", brands are still operating on the original path, losing confidence, patience, and enthusiasm in the existing industry. As the industry changes and develops inertia, it will fend for itself. This is the result. Japanese men's tofu has made an extremely traditional product so popular, which is worthy of deep thought by all operators in traditional industries.

There are no sunset industries, only sunset concepts. There are no sunset companies, only sunset entrepreneurs. Traditional industries are also sunrise industries, just as the author assisted Yaguang, a world-class home textile company, in its transformation from foreign trade to domestic sales.

Promote traditional towel products to "personalized cosmetics", and provide customized towels for oily panels, dry panels, mixed panels, and acne development, advocating "look at skin color, choose towels" "The humanized appeal has opened up a blue ocean in the home textile industry. The number of terminals and sales have increased by more than eight times in less than a year. If we still follow the traditional practice of making towels from towels, we will be the same as tens of thousands of people across the country. Many towel companies have fallen into the abyss of price wars, promotion wars, and advertising wars. It is difficult to get out of the predicament, and it is difficult to have room for development in the future market structure.

In short, no matter how bad the industry is, there are always winners. There are no failed industries, only failed companies. It is worthy of everyone's serious consideration. The most scarce thing in enterprises is not execution, let alone funds, technology, talents, and operating models. Insight and judgment about future development determine our pattern, status, and destiny.

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