A news video, a cool video and a strange art are brand words. Displays information about the query. Brand words are the company's own brand words, such as "China Wedding Expo", "Chow Tai Fook" and "Ancient Photography". Generally, there are brand trademark certificates or authorizations, and there are also some words related to professional intellectual property rights. These keywords of a treasure cannot be directly purchased and auctioned by others. Bidding brand words can be marketed or re-marketed to company members or users who know the company brand.