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How to choose the category of trademark registration
Subjectivity of law:

According to the characteristics of China's current Distinguishing List of Similar Goods and Services, in order to save some trademark registration costs for trademark applicants and make registered trademarks fully protected, there are signs with remarkable characteristics, including words, graphics, letters, numbers, three-dimensional signs, color combinations, sounds, or the combination of the above elements.

(1) select a wide range of commodity project names.

For example, the "hairpin" in the 261 group in the 26 categories, there are other commodity items about hairpins in this group: hair clips (hairpins), curly hair clips, and strip hairpins (hairpins), which are all collectively called hairpins. Therefore, our first choice is hairpins. After selecting a wider range of commodity items, we will select a smaller range of commodity items according to the main commodities, so as to achieve the minimum use. Other examples are that there are lights, arc lights, incandescent lamps, portable searchlights and safety lights in similar groups of 111, and you can choose lights. Arc lights, incandescent lamps, portable searchlights and safety lights are just one kind of lights.

(2) If there is no exact small commodity item name in the Classification Table of Similar Goods and Services, we can choose a commodity item with similar functions to the products we operate, or choose the main components of the products we operate, so as to protect the trademark rights of the products.

(3) Choose goods or services that are cross-searched or similar to other categories.

Generally speaking, trademarks or service items in a similar group are similar, but some goods or service items have cross-category similarity. For example, if the goods or service items are selected, the scope of protection will extend to the goods or service items that are cross-searched or similar to them. This selection method can maximize the scope of trademark protection without increasing the registration cost, which may have the effect of cross-category protection. For example, when a lighting equipment manufacturing company registers a trademark, it should choose "lamp (114) and lighting equipment and devices (1113)" in the 111 similar group, which are similar to all the products in the 111 second part and the 113 similar group, that is, if it chooses "lamp (114) and lighting equipment and devices (1113). Vehicle lamps, automobile anti-glare devices (lamp fittings), automobile headlights, bicycle lamps, light bulbs for vehicle turn signal devices, bicycle lamps, vehicle anti-glare devices (lamp fittings), automobile turn indicator lamps, and "acetylene lamps, lantern lamps for lighting, oil lamp holders, kerosene lamp covers, gas lamps and oil lamps", if the fees for each registered commodity item are calculated by 8 yuan.

(4) In order to expand the scope of trademark registration and protection, in addition to the products that the registered enterprise is mainly engaged in, it can also register in relevant categories in advance.

in order to save costs, you can choose a small commodity item in each group (for example, 26 categories). The 26 categories are divided into 1 small groups. If you choose a commodity to register in each group, you will complete 1 commodity items. If you choose this way, you will protect the whole 26 categories. If a third person wants to register the same or similar trademarks in the 26th category, it will not be registered. If the products produced by the enterprise in the future are not registered, they can be registered again, so there is no need to worry about the unsuccessful trademark registration or the infringement of the third party.

(5) In order to protect their trademark rights more comprehensively, we should consider registering trademarks in categories similar to the main products of enterprises or in different categories of the same industry.

① apply for a trademark in a category similar to the main product of the enterprise. For example, Class 32 and Class 33 are both wines. 32 categories are non-alcoholic beverages and 33 categories are alcoholic beverages. If we simply register Class 33, once the product enters the market, it is likely that the same trademark as Class 33 will appear in Class 32. This will be a big loss for enterprises, because it is very difficult to revoke this trademark by trademark dispute or trademark objection in different categories. Moreover, like this kind of product, it is easy for consumers to confuse the source of the goods.

② registered trademarks in different categories of the same industry. For example: home appliance industry. The home appliance industry is one of the relatively large industries in China. According to different types of household appliances, they are classified into different categories in the Classification Table of Similar Goods and Services. For example, electric water heaters and freezers are in the 11th category, washing machines are in the 7th category, and cd players and TV cameras are in the 9th category. Registering trademarks in different categories of the same industry is a means of comprehensive trademark protection.

therefore, when choosing the classification of trademark registration, enterprises should stand at a strategic height, treat every detail very seriously, and carefully consider it, so as to lay a good foundation for the future production and operation of enterprises. Legal objectivity:

Article 3 of the Trademark Law

Trademarks registered with the approval of the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks;

a trademark registrant enjoys the exclusive right to use a trademark and is protected by law. The term "collective trademark" as mentioned in this Law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in commercial activities, so as to show the membership of users in the organization. The term "certification trademark" as mentioned in this Law refers to a mark controlled by an organization that has the ability to supervise a commodity or service and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service. Special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.